GAIN Meets...

GAIN Meets... Anna Fredrixon

Emmy Sendow Season 2 Episode 4

In this episode of GAIN Meets…, GAIN Sweden Director Emmy Sendow sits down with Anna Fredrixon, co-founder and partner at Norrsken Launcher — a venture that works with world-class researchers and scientists to industrialise, commercialise, and scale innovations that can fundamentally transform the future for people and the planet.

With a career spanning leadership roles at Truecaller and Kry, where she served as Chief Human Resources Officer during periods of rapid international growth, Anna has spent years at the intersection of people, business, and impact. Today, through Norrsken Launcher, she’s helping to bridge the gap between groundbreaking science and scalable business models, connecting researchers with the capital, talent, and strategy needed to make real-world change.

Alongside her work at Launcher, Anna also sits on the boards of Renasens, SeaPattern, and Ung Företagsamhet, and is the founder of Ixon Invest. Her career reflects a deep commitment to building purpose-driven organisations and empowering teams to turn bold ideas into lasting impact.

In this conversation, Anna shares her journey from marketing and HR leadership to impact entrepreneurship, what she’s learned from building teams in some of Sweden’s fastest-growing tech companies, and how science-backed innovation can drive a more sustainable and inclusive future.

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