Hustle-Free Entrepreneur

Shifting Sands: Tariffs, Sponsorship Fallout & The Future of Events

Jese Gary Season 1

The business world is shifting fast! In this episode, we break down the latest headlines impacting event professionals and small business owners. From new tariffs to sponsorship fallout and the rise of in-store events, here’s what you need to know:

 Trump’s Liberation Day Tariffs – Why small businesses are anxious and how to prepare.

DEI Sponsorship Fallout – Brands are pulling funding from major festivals—how event organizers can adapt.

In-Store Events Are Booming – Ulta Beauty is leading the way with 20,000+ activations. How can YOU tap into this trend?

TikTok Ban is Back – What it means for marketers and how to future-proof your content strategy.

Action Steps: Diversify suppliers, explore new sponsorship models, pitch in-store event activations, and repurpose content beyond TikTok.

Read more: Glossy, Business Insider, Daily Herald, Columbia Business Insights

DM me on Instagram @greeneyedambition with your biggest takeaway!

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