Hustle-Free Entrepreneur
Welcome to The Hustle-Free Entrepreneur, the go-to podcast for event industry professionals and service-based business owners ready to ditch the hustle mindset and build sustainable, efficient businesses.
Join us as we pull back the curtain on the unsexy side of entrepreneurship—think systems, processes, and back-office strategies that move the needle. Through expert interviews, actionable tips, and candid conversations, you’ll learn how to master running your business to focus on growth, profits, and living life on your terms.
Whether you’re an event planner, venue owner, caterer, or solopreneur in any service-based field, this podcast is your ultimate resource for business success.
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Hustle-Free Entrepreneur
Handling Event Day Challenges Like a Wedding Planner Pro
In this empowering episode of The Hustle-Free Entrepreneur, your host Jese Lewing Gary sits down with Keri Lugo, founder of Timeless Rose Events, to unpack the real-life challenges of crisis management in event planning. From unpredictable vendor hiccups to delicate family dynamics on wedding day, Keri shares her insights on how to remain calm, collected, and professional—no matter what surprises come your way.
Keri launched her business just before the pandemic hit and learned early on the value of supportive industry relationships, crystal-clear client communication, and having a solid plan B (and C). Whether you’re new to event planning or a seasoned pro, this episode is packed with practical advice to help you build a sustainable, stress-resistant business that puts peace first.
What You’ll Learn in This Episode:
✅ Why joining a planner association can be a game-changer for your career
✅ Mental preparedness and self-care tips for high-stress moments
✅ Red flags to watch for in clients and vendors
✅ Real wedding-day crisis examples and how to resolve them
✅ How to create a strong, reliable vendor list
✅ Strategies to stay calm and lead with confidence when things go wrong
Resources & Mentions:
Connect with Jese:
Timestamps:
03:34 – Keri Lugo’s journey into wedding planning
06:37 – How community and associations can elevate your brand
09:33 – Lessons learned from navigating real event-day crises
12:26 – Common event planning challenges you should prep for
15:31 – Tips for staying calm under pressure
18:31 – How to mentally and logistically prepare for the unexpected
25:14 – Behind-the-scenes: tough wedding day situations
33:48 – Building and managing vendor relationships
40:43 – Setting clear expectations with clients
43:38 – Keri’s favorite organizational tools and systems
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Until next time, keep building smarter—not harder!
