Hustle-Free Entrepreneur
Welcome to The Hustle-Free Entrepreneur, the go-to podcast for event industry professionals and service-based business owners ready to ditch the hustle mindset and build sustainable, efficient businesses.
Join us as we pull back the curtain on the unsexy side of entrepreneurship—think systems, processes, and back-office strategies that move the needle. Through expert interviews, actionable tips, and candid conversations, you’ll learn how to master running your business to focus on growth, profits, and living life on your terms.
Whether you’re an event planner, venue owner, caterer, or solopreneur in any service-based field, this podcast is your ultimate resource for business success.
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Hustle-Free Entrepreneur
Event Marketing Strategies That Actually Work | Build Visibility & Brand Authority
In this episode of The Hustle Free Entrepreneur, host Jese Lewing Gary chats with marketing strategist and community builder Michelle Ngome to unpack what it really takes to market your business through events. From summits to workshops, Michelle shares expert insights on creating marketing strategies that are authentic, consistent, and rooted in understanding your audience.
You’ll learn why event marketing is more than just hosting a gathering—and how to align your marketing funnel, platforms, and messaging for long-term success.
What We Cover in This Episode:
- How to make events a key part of your marketing strategy
- The difference between summits vs. regular events
- Why understanding your audience is the foundation of effective marketing
- The most common marketing mistakes entrepreneurs make
- Visibility vs. brand authority: why both matter
- How to choose the best platforms for your brand
- Creating a marketing funnel that works for your business goals
Perfect For:
- Entrepreneurs wanting to grow their visibility through events
- Service-based business owners ready to get strategic about marketing
- Creators & consultants who want to build brand authority, not just hype
Connect With Us:
Michelle Ngome: Learn more about Michelle
AAMA: Learn more
Download "5 Days to Sales" Resource - Click here
Jese Lewing Gary: [Website – https://greeneyedambition.com/]
Follow the show on Instagram: @greeneyedambition
Join the Conversation:
If you loved this episode, leave a review and tag us on Instagram with your top takeaway using #HustleFreeEntrepreneur.
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🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition.
📲 Let’s Connect!
📌 Instagram: @greeneyedambition
📌 Website: greeneyedambition.com
Until next time, keep building smarter—not harder!
