Hustle-Free Entrepreneur
Welcome to The Hustle-Free Entrepreneur, the go-to podcast for event industry professionals and service-based business owners ready to ditch the hustle mindset and build sustainable, efficient businesses.
Join us as we pull back the curtain on the unsexy side of entrepreneurship—think systems, processes, and back-office strategies that move the needle. Through expert interviews, actionable tips, and candid conversations, you’ll learn how to master running your business to focus on growth, profits, and living life on your terms.
Whether you’re an event planner, venue owner, caterer, or solopreneur in any service-based field, this podcast is your ultimate resource for business success.
Subscribe now to uncover strategies to help you scale smarter, not harder.
Hustle-Free Entrepreneur
The Real ROI of Brand Activations & Experiential Events
In this episode, Jese chats with Rebecca, a brand activation expert, about the true meaning of ROI in experiential events. It’s not just about money—it’s about meaningful connections, brand engagement, and community. Together, they unpack what makes an event truly successful and how solopreneurs can leverage intimate experiences and partnerships to grow their business without burning out.
What You’ll Learn:
- Why traditional ROI metrics don’t always apply in the event world
- How to create brand activations that build community and loyalty
- The importance of knowing your audience and planning with intention
- How smaller, more intimate experiences often lead to bigger impact
- Which event metrics matter when evaluating success
- Why partnerships and collaboration are key for solopreneurs
About Rebecca:
Rebecca Margao, aka The Black Rebecca, is a lifestyle expert known for bringing luxe vibes to everyday spaces — all on a budget. She’s the creator of Happy Hour at Home by TBR, a boutique service offering curated at-home events for both corporate and private clients, including brands like Bozzuto and Avalon Bay.
She’s also the co-founder of Red Sprinkle, a nonprofit introducing teens to the fashion and entertainment industries through hands-on programs across the DC area.
https://theblackrebecca.com/about/
Connect with Jese:
- Website - www.greeneyedambition.com
- https://www.instagram.com/greeneyedambition/
Mentioned in this Episode:
- Download free resource - https://chipper-creator-3415.kit.com/master-vendor-management
- Learn about my services - https://businessconsultantcompany24914.hbportal.co/public/consultingservices
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🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition.
📲 Let’s Connect!
📌 Instagram: @greeneyedambition
📌 Website: greeneyedambition.com
Until next time, keep building smarter—not harder!
