How to Get Corporate Clients in 2025: Event Pros Need This Strategy

Struggling to break into corporate event planning?
In this episode, we break down how event pros can land corporate clients in 2025—without feeling overwhelmed, underqualified, or stuck in the wedding-only lane. 

Corporate events can feel intimidating if you’ve built your business around weddings or social events—but they don’t have to be. In this episode of the Hustle Free Entrepreneur Podcast, Jese Gary sits down with Kaylon Beck to unpack what corporate clients actually need and how event professionals can confidently step into the B2B space. 

Kaylon shares her journey transitioning from weddings into corporate events and breaks down the biggest misconceptions that keep event pros stuck. From understanding what types of corporate events are in demand (galas, conferences, brand activations) to why systems, data, and professionalism matter more than flashy décor—this conversation gives you real clarity on where to start. 

You’ll also hear why gaining experience through internships or volunteering can fast-track credibility, how pricing differs in corporate work, and why corporate clients are more results-driven than emotion-driven. If you’ve been avoiding corporate clients because it feels “too complex,” this episode will help you see the opportunity clearly—and strategically.  

What You’ll Learn: 

• The key differences between social and corporate event planning
• What corporate clients expect (and how to meet those expectations)
• Why systems and data matter in B2B events
• How to price and position yourself for corporate work
• Which corporate events are most in demand right now

Guest Spotlight: Kaylon Beck
 
Kaylon Beck is an experienced event professional specializing in corporate and brand-focused events. With a background that bridges social and corporate planning, she brings a practical, systems-driven perspective to event execution, client relationships, and results-based planning.

https://www.linkedin.com/in/kaylonbeck
 
💬 CTA: Comment below with which part of the event industry you currently serve—weddings, social, corporate, or something else.
 
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📌 Resources Mentioned:
🔗 Honeybook - http://share.honeybook.com/greeneyedambition
🔗 Quickbooks - https://quickbooks.grsm.io/l651g75pw11g
🔗 Want a free business system audit? Let’s identify the gaps and opportunities in your event business → https://businessconsultantcompany24914.hbportal.co/public/systemaudit
🔗 Work with GEA Systems Studio to build your systems + automations → https://businessconsultantcompany24914.hbportal.co/public/HBcreation
🔗 🎧 Listen to more episodes of the Hustle Free Entrepreneur Podcast → https://www.buzzsprout.com/2449235

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