How Acrylic Signage Is a Luxury Profit Stream in the Event Industry Artwork

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Hustle-Free Entrepreneur

How Acrylic Signage Is a Luxury Profit Stream in the Event Industry

January 27, 2026 • Jese Gary • Season 3 • Episode 7

Struggling to turn your creative talent into real profit in the event industry?

In this episode, we break down how custom signage evolved into a high-value luxury service—and how event pros can use it to grow smarter, not harder.

In this conversation, Jese Lewing Gary sits down with Tracey Levette Fowlkes, a custom signage expert who transformed her creative passion into a profitable, scalable business. They unpack how signage has moved far beyond paper signs into luxury, personalized experiences that elevate both social and corporate events.

Tracey shares real-world insight into what materials clients actually want (hello, acrylic), how to price custom signage correctly, and why clear communication and approvals are critical to protecting your time and profit. You’ll also hear how strategic outreach and relationship-building within the event industry can open doors to B2B opportunities that streamline workflows and increase revenue.

This episode is especially valuable for event planners, designers, and creatives who want to expand their offerings, upsell luxury services, and build a business that grows without burnout.

What You’ll Learn

How custom signage evolved into a luxury event essential
Why acrylic signage dominates client demand
Pricing strategies that reflect materials, labor, and market value
How upselling signage increases client satisfaction and revenue
Why working directly with business owners improves efficiency
The role of contracts, approvals, and clarity in avoiding costly mistakes
How outreach and networking fuel long-term business growth
Why continuous learning keeps your business competitive

Ready to Systemize & Scale?

If you’re ready to stop guessing and start building a business that runs smoothly behind the scenes, schedule your free business system assessment and see where automation and structure can unlock your next level of growth.

Schedule here: Free Business System Assessment

#EventBusiness #CustomSignage #EventProTips #LuxuryEvents #EntrepreneurLife #BusinessGrowth #HustleFreeEntrepreneur

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