Hustle-Free Entrepreneur

Welcome to The Hustle-Free Entrepreneur, the go-to podcast for event industry professionals and service-based business owners ready to ditch the hustle mindset and build sustainable, efficient businesses.

Join us as we pull back the curtain on the unsexy side of entrepreneurship—think systems, processes, and back-office strategies that move the needle. Through expert interviews, actionable tips, and candid conversations, you’ll learn how to master running your business to focus on growth, profits, and living life on your terms.

Whether you’re an event planner, venue owner, caterer, or solopreneur in any service-based field, this podcast is your ultimate resource for business success.
Subscribe now to uncover strategies to help you scale smarter, not harder.

All Episodes

Hustle-Free Entrepreneur

How a Mobile Charcuterie Cart Owner Built a Premium Event Brand Outside the U.S.

February 03, 2026 • Jese Gary • Season 3 • Episode 8

0:00 | 38:23

Send us Fan Mail

Want to start a mobile charcuterie cart business?

Did you know opportunities exist outside of the U.S. event industry?

This episode will challenge how you think about mobile food businesses, branding, and standing out in an oversaturated market—by looking beyond borders.

In this global conversation, I sit down with Benedicte Muya, founder of Nibble and Nest, a mobile charcuterie cart business based in Johannesburg, South Africa. Benedict shares how she transitioned from physiotherapy into entrepreneurship in the event industry. She has built a premium, experience-driven charcuterie cart brand rooted in creativity, culture, and community.

✨ What You’ll Learn

How the global event industry opens doors beyond your local market
What it takes to launch and grow a mobile charcuterie or food cart business
How cultural norms shape menu design, pricing, and client expectations
Smart strategies to educate clients on the value of food carts and mobile catering
Using social media to build a premium brand that attracts the right clients

If you’re an event pro craving inspiration, clarity, and a fresh perspective—this conversation will broaden your view of what’s possible.

Connect with Benedicte:

https://nibbleandnest1.wixsite.com/nibble-and-nest

https://www.instagram.com/nibbleandnest_sa/

https://www.tiktok.com/@nibbleandnest_sa

👉 Subscribe to the channel for more honest conversations about growing an event business without burnout.

🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast!

If you enjoyed this episode, don’t forget to:
✅ Subscribe so you never miss an update
✅ Leave a review—it helps us reach more entrepreneurs like you!
✅ Share this episode with a fellow business owner who needs it

🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition.

📲 Let’s Connect!
📌 Instagram: @greeneyedambition
📌 Website: greeneyedambition.com

Until next time, keep building smarter—not harder!