The Growth Hack
Welcome to ‘The Growth Hack: Franchise Marketing Unleashed’, your ultimate podcast destination where we dive deep into the dynamic world of franchise marketing!
Join us as we explore cutting-edge strategies, innovative digital marketing techniques, and industry insights tailored specifically for franchise businesses. Each episode is packed with actionable tips, expert interviews, and real-world success stories designed to help franchise owners and marketers drive growth, enhance online visibility, and maximize ROI. Whether you’re a seasoned franchise veteran or new to the digital marketing arena, this podcast is your go-to resource for staying ahead in the ever-evolving landscape of franchise marketing.
The Growth Hack
Google or Meta-- Who's Stealing Your ROI?
In this episode of The Growth Hack Franchise Marketing Unleashed, host Marcus Slater and co-host Mckenzie dive into one of the biggest debates in franchise marketing:
Should you spend more on Google search ads or social media ads like Facebook and Instagram?
If you’ve ever wondered which platform gives the best ROI, how to structure your ad budget, or whether you need both—this episode is for you.
What you’ll learn in this episode:
- The core difference between intent-driven Google Ads and demand-creating social media ads
- Which platform converts better—and why it depends on your market and strategy
- Why retargeting is the missing piece in most campaigns
- Budget breakdowns: when to use Google, when to lean into social
- How to use Google to capture leads—and social to bring them back
- Why your best-performing ads might not even be about selling
- The future of search with AI and how it could disrupt Google ad strategies
Whether you’re just launching your franchise or optimizing for scale, this episode gives you the roadmap to smarter ad spend.
Pro tip: The best marketing strategy isn’t Google or social—it’s both, working together.
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