The Growth Hack

The Ads vs Content Debate

Marcus Slater Episode 12

Stop Posting. Start Profiting: Why Ads > Endless Content

Let’s be real—posting on social media every day is exhausting, and most of the time, it doesn’t move the needle. So the big question is: should you stop posting and just run ads?

In this episode of The Growth Hack: Franchise Marketing Unleashed, Marcus Slater (AdCloud founder and anti-Instagram influencer) and creative director Mckenzie tackle the big, bold truth: content without conversion is just digital busywork.

If you’re stuck in content hamster wheel hell, this one’s for you.

🔥 What you’ll learn in this episode:

  • Why social media posts are great after a customer books—not before
  • How to use reviews for content that actually converts
  • The difference between educational and entertaining content (and how to nail both)
  • When to use awareness ads vs conversion ads
  • Why linking your Instagram instead of your website might be a power move
  • How to stop being a DIY marketer and build something that actually scales
  • The simple hack to get ChatGPT to build a content plan based on your data

If you’re posting five times a week and still hearing crickets… it’s time to pivot. Organic posting might win hearts, but paid ads win wallets—and this episode shows you how to do both smartly.

👊 Subscribe, leave a review, and tag the content-obsessed friend who really needs to hear this.

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