The Growth Hack

No One's Coming to Your Grand Opening (Unless You Do This First)

• Episode 14

🎉 Your Grand Opening is NOT a Surprise Party: Why Pre-Launch Ads Are Non-Negotiable


In this episode, Marcus and McKenzie break down why waiting to market until you're open is the business equivalent of throwing a party and forgetting to send the invites. 🥴


Here’s the truth: “Coming soon” signs won’t fill your books. If you want a packed grand opening and a profitable first month, the work starts BEFORE you cut the ribbon. We're talking pre-launch lead gen, VIP offers, hype-building campaigns, and all the ways to open with a bang—not a whisper.


🚀 In this episode, you’ll learn:
    •    Why you should spend MORE on marketing before you open
    •    The #1 mistake franchisees make with pre-launch strategy
    •    What kinds of ads to run (even if you're not open yet)
    •    How one location cut cost-per-lead by 70% with a simple creative change
    •    What not to do at your grand opening (we see you, champagne-only crowd)
    •    What to do if you’re already 30 days out (hint: you're not too late)

Whether you’re opening your first franchise or your fifth, this episode is your playbook for showing up loud, proud, and fully booked on day one.


👉 Subscribe, leave a review, and send this to your franchise bestie who still thinks "we're open!" is a full marketing plan.

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