The Growth Hack
Welcome to ‘The Growth Hack: Franchise Marketing Unleashed’, your ultimate podcast destination where we dive deep into the dynamic world of franchise marketing!
Join us as we explore cutting-edge strategies, innovative digital marketing techniques, and industry insights tailored specifically for franchise businesses. Each episode is packed with actionable tips, expert interviews, and real-world success stories designed to help franchise owners and marketers drive growth, enhance online visibility, and maximize ROI. Whether you’re a seasoned franchise veteran or new to the digital marketing arena, this podcast is your go-to resource for staying ahead in the ever-evolving landscape of franchise marketing.
The Growth Hack
Congrats, You Opened. Now Get to Work.
Build It and They Will Come? The BIGGEST Lie in Franchise Growth
You’ve opened your doors. You posted your ribbon cutting. You even lit up that neon "OPEN" sign like it was Times Square.
And... crickets.
In this episode, Marcus and McKenzie are tearing down the dangerous myth that launching a business automatically means customers will show up. (Spoiler: They won’t.)
Why does this matter? Because too many franchise owners are waiting until day one to start marketing — and wondering why the chairs are empty. We’ll tell you exactly why that’s too late, what to do before your grand opening, and how to avoid the “DIY to save money” trap that kills most new locations.
🔥 In this episode, we cover:
- Why your launch day is not the starting line — it’s the result of smart pre-launch strategy
- How to build buzz before you open your doors
- What corporate marketing does (and doesn’t) cover
- The pre-launch budget mistake that could cost you your business
- The truth about franchising: it’s a blueprint, not a growth engine
- Why waiting to invest in marketing is like refusing to pour gas in your car until you reach the highway
Whether you’re 90 days from launch or already feeling the sting of an empty opening, this episode will help you course-correct — fast.
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