The Growth Hack

The Franchise Strategy I'd Bet My Business On

Marcus Slater Episode 18

If I Owned Your Franchise, Here’s Exactly What I’d Do 

You’ve signed the lease, hung the “Coming Soon” sign—and now it’s game time.
 In this episode of The Growth Hack Podcast, Marcus Slater, founder of AdCloud and Slater Digital Group, answers the question he hears constantly: “What would YOU do if this was your franchise?”

No fluff. No theory. Just the exact marketing moves, sales systems, automations, and mindset Marcus would use if he were launching a location in a brand-new market.

 What you’ll learn in this episode:

  • Why your first 90 days matter more than the next 9 months
  • The biggest pre-launch mistake owners make (and how to avoid it)
  • How to build a lead list before your doors open
  • What to automate so your business runs even when you’re not watching
  • How to split your ad budget for the biggest return
  • The mindset most new franchisees miss—and what to adopt instead
  • Why you shouldn’t blindly follow corporate’s checklist (yes, we said it)

Whether you’re weeks from launch or already knee-deep in your first few months, this episode gives you a playbook to move faster, sell smarter, and avoid the chaos.

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