The Growth Hack
Welcome to ‘The Growth Hack: Franchise Marketing Unleashed’, your ultimate podcast destination where we dive deep into the dynamic world of franchise marketing!
Join us as we explore cutting-edge strategies, innovative digital marketing techniques, and industry insights tailored specifically for franchise businesses. Each episode is packed with actionable tips, expert interviews, and real-world success stories designed to help franchise owners and marketers drive growth, enhance online visibility, and maximize ROI. Whether you’re a seasoned franchise veteran or new to the digital marketing arena, this podcast is your go-to resource for staying ahead in the ever-evolving landscape of franchise marketing.
The Growth Hack
Marketing Isn't a Luxury--It's a Lifeline
Cut Marketing, Kill Growth? Why Visibility Is NOT Optional
“If business is slow, marketing isn’t the problem—it’s the only solution.”
In this episode, Marcus Slater (Founder of AdCloud and Slater Digital Group) and Creative Director Mckenzie tackle one of the biggest mistakes franchise owners make when things get tight: cutting the marketing budget.
Spoiler alert: turning off the visibility faucet only makes things worse.
If you’ve ever said “let’s just pause ads for now,” this episode is your wake-up call.
What you’ll learn in this episode:
- Why slashing your ad budget is like pulling the plug on your own oxygen
- What should go before marketing when you need to make cuts
- How to think about marketing as a long-term investment, not a quick fix
- What happens after you pause your ads—and why it’s rarely recoverable
- Why most businesses don’t have a leads problem… they have a closing problem
- How to build a smarter ad strategy that doesn’t waste your budget
- What to automate, what to track, and what to never stop doing
Whether you’re in growth mode or survival mode, this episode breaks down how to keep showing up—even when it feels risky.
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