The Growth Hack

The Silent Killer of Growth

Marcus Slater Episode 20

Confidence isn’t just a feeling—it’s a leadership tool.


In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater, founder of AdCloud and Slater Digital Group, shares what it really takes to lead when you’re not totally sure of yourself. From faking it (strategically) to finding your voice, this episode is for the business owners who are still building belief—but still showing up anyway.


What you'll learn in this episode:
•Why confidence doesn’t mean fearlessness—and how to lead through doubt
•The surprising moment Marcus finally felt like a “real” CEO
•How to develop trust in your team (and what real leadership looks like)
•The difference between self-confidence and self-awareness—and why you need both
•How to show up with conviction when you're still figuring it all out



Whether you’re running a one-person show or leading a growing team, this episode is a reminder that confidence comes with action—not perfection.
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