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The Growth Hack
Welcome to ‘The Growth Hack: Franchise Marketing Unleashed’, your ultimate podcast destination where we dive deep into the dynamic world of franchise marketing!
Join us as we explore cutting-edge strategies, innovative digital marketing techniques, and industry insights tailored specifically for franchise businesses. Each episode is packed with actionable tips, expert interviews, and real-world success stories designed to help franchise owners and marketers drive growth, enhance online visibility, and maximize ROI. Whether you’re a seasoned franchise veteran or new to the digital marketing arena, this podcast is your go-to resource for staying ahead in the ever-evolving landscape of franchise marketing.
The Growth Hack
We Killed Our Best Ad-- Here's Why
When Low-Cost Leads Cost You More
Just because Meta says it’s working doesn’t mean it’s actually working.
In this episode of The Growth Hack Podcast, host Marcus Slater (founder of AdCloud and Slater Digital Group) breaks down what happens when your best-performing campaign on paper turns out to be your worst-performing one in reality. From cheap clicks to costly churn, we’re talking about lead quality vs. lead quantity—and why those dashboard wins can be dangerously misleading.
What you’ll learn in this episode:
• How “winning” campaigns can quietly wreck your bottom line
• Why low cost per lead doesn’t mean high return
• The $10 offer tweak that changed everything
• How to identify (and avoid) discount chasers
• What metrics really matter when you're building a recurring-revenue business
• How to spot the red flags in a too-good-to-be-true funnel
If you’re a marketer still chasing low CPMs or a business owner wondering why high leads aren’t turning into loyal customers—this episode is your wake-up call.
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