The Growth Hack

Funnel Showdown: Why Simple Beat Fancy by 32%

• Marcus Slater • Episode 23

💥 Three funnels. 24 hours. One surprising winner. 💥

In this test-heavy episode of The Growth Hack, Marcus Slater (founder of AdCloud) and Marketing Director Mckenzie reveal what happened when they pitted three landing page styles against each other using the exact same offer, audience, and ad traffic.

Which one came out on top?

The ultra-simple, short-form, no-scroll funnel—beating the others by 32%, especially on mobile.

If you’ve been overbuilding funnels with fancy visuals, long copy, or endless form fields... this episode will challenge everything.

What you’ll learn in this episode:

  • Which funnel style converts best: quiz, short-form, or booking page
  • The biggest mistake marketers make when designing funnels
  • Why your platform (Google vs. Meta) should influence funnel style
  • The psychology behind user friction and how to eliminate it
  • How to structure a high-converting funnel for cold traffic
  • Why clear always beats clever

Funnels don’t need to be impressive—they need to be effective.

🎯 If you want booked appointments, not bounce rates, this is your blueprint.

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