5 Shocking Culture Trends That Explain Why Everything Feels So Weird Right Now

Why does everything online feel so overwhelming, nostalgic, performative, and strangely disconnected right now? Once you see the pattern, it explains why everything feels so different.

In this episode, I’m breaking down five culture trends happening right now that reveal where we may be headed in 2026:looking at the hidden pattern behind five culture trends happening right now. I’m talking about the rise of engineered emotional presence, the growing hunger to be unreachable, the return of a very specific internet era, the surprising power of cultural memory, and the way trust is quietly reshaping influence.

These aren’t random internet culture trends. Together, they show us what people are craving beneath the surface: real connection, trust, presence, creativity, and meaning in a world that feels increasingly fast, synthetic, optimized, and overwhelming.

This episode is for creators, professionals, storytellers, entrepreneurs, culture lovers, and anyone trying to understand why social media trends 2026 feel so different from what we’ve seen before. If you create content, build a brand, work online, or simply feel like something has shifted in how we connect and express ourselves, this conversation will help you see the bigger picture.

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Transcript

SPEAKER_00 0:00

Something weird is happening in our culture right now, and it's not as obvious as what we're being shown in the headlines. Today I'm getting into five things happening in our culture right now that will genuinely shock you. And when I first started researching for this episode, I thought I was going to talk about just one thing or just one pop culture moment. But the deeper I went, the more I realized that this was so much bigger than that. So there are patterns showing up across entertainment and technology, social media, the way people are trying to feel connected. And if you're only paying attention to one of them, you might miss that these patterns are revealing something deeper about who we are and where we're going. And that's what's going to shock you. I want it to be more of a discussion and hear what you think about it. So I'd love to know what you feel about all of these shocking things. Leave me a comment if you're tuning in on YouTube or send me a message on the Jeans with a Blazer Instagram. I'm very curious. All right, let's get into it. Trend number one, AI companions and the rise of synthetic intimacy. Guys, AI has entered the chat in a very interesting way. And it's what people are calling synthetic intimacy. So let's just let's back up for a second. So when AI, think about the, you know, the dawn of AI, which was like a few years ago. So like when it became mainstream in 2023, 2024, people were figuring out what to do with it. And you realized, oh, cool, it can help you organize your calendars and help you with brainstorming and summarize documents. That's awesome. And then because people, being people, started wondering, well, what else can we do with this thing? And what started happening is people started using AI to feel less alone. Okay, I don't know about you guys, but me and chat, we are like this. Does he have a name? Of course he does. Does he help me with work? Uh-duh. But also, I have used him to read my to read my astrology birth chart because free will, why not? And he has been scarily accurate. Anyway, my point is, people are getting really creative with how they use AI, including to feel less alone and to vent if they've had a bad day or process really hard conversations. I have even received texts from people that I know are so obviously, glaringly obviously written by ChatGPT, I'm like, oh God, how did we get here? Anyway, besides using it to replace actual human thought and critical thinking, it's easy to see its appeal. So if you're having a really hard day and you feel like an anxiety attack coming, and you tell chat your symptoms and give it the context, and then having this little agent respond with something really validating that's like, that makes sense that you're feeling this way. Here are a few breathing exercises to walk you through and make you feel better. Now you instantly feel seen and understood where your best friend or your therapist might not be available to answer the phone. That's what's big here. AI is available. Now it also doesn't judge you or get emotionally exhausted. It doesn't leave you on red, it doesn't make you feel embarrassed for that emotional need that you have. And for someone who might be feeling lonely, anxious, misunderstood, burned out, or just emotionally overwhelmed, that kind of presence can feel pretty soothing. And for some people, that may also be the first time in a really long time they feel like something or someone is actually listening. And that is where this conversation gets a bit complicated. So I don't think the right response is to mock anyone for forming emotional attachments to AI. We've been doing it for eons. I remember being emotionally attached to my VCR when it broke and I couldn't watch The Lion King when I was a kid. People's general attachment to technology is nothing. Have you ever lost your phone? Oh my god, it's anyway. So we're not here to yuck anyone's yum. That's too easy. But I think it misses the deeper story here. And the deeper story is why are so many people starving for things like gentleness and consistency, attention and emotional safety? We are in a world where a chat bot suddenly feels safer than a friend, and an artificial conversation feels less intimidating than a real one. That is the real culture shock. AI is meeting a need that many people do not feel is being met anywhere else. And yes, there is research showing that AI companions can reduce loneliness in the moment, especially when users are feeling heard. But I think we need to sit with that phrase in the moment. Okay, full disclosure, I'm not a doctor or therapist or claim to understand the complexities of the human brain and psychology. But what I do know is short-term soothing and long-term healing are not the same thing. A glass of wine can soothe you in the moment. Avoiding a hard conversation can also soothe you in the moment. So can scrolling TikTok or doing any number of things that distract you from the feeling at hand. But the question is, does that quick interaction solve anything beyond the immediate transactional need? Or does it become a place to disappear even more? And that brings me to another bigger question. What happens when the safest relationship in your life is with something that has been engineered to please you? Real emotional intimacy is not just someone validating you. That is just one piece of the relationship pie, if you will. Relationships also require things like friction and boundaries and the courage to work through problems together. And as humans, we all have our own needs and moods and intricate timing, which sometimes we don't always get it right. That is part of what makes human connection so hard. But that's also what makes it real. Do you see where it gets complicated here? So AI companionship offers something very seductive: connection without the same level of risk. And it's interesting to think that you can be comforted by something that doesn't need anything from you. And yeah, okay, for some people that can be a bridge because it means practicing honesty and learning how to regulate emotions and process pain. I want to leave room for that. And it's not like every AI relationship is automatically dangerous or dystopian. A tool becomes a doorway. And sometimes you'll just need a low-risk place to practice being honest before they can do it in real life. And AI may help prepare us for that work. But another huge but it cannot fully replace that work. What can happen is it can become a hiding place that is this very responsive, endlessly patient room that you never leave. And then have you ever heard of a little something called AI psychosis? That is becoming a part of the conversation. Let me just pause. I want to be really thoughtful with that phrase because I don't want to throw it around casually. But there are growing concerns about people entering unhealthy loops with AI systems, especially when they are feeling isolated or emotionally vulnerable or just in general struggling with their own mental health. If someone is in an already fragile state and they are interacting for hours with a system that reflects their ideas back to them and validates their emotional reality and also keeps the conversation going, that can be a little destabilizing. So now instead of AI being a bridge to address these larger problems, it becomes the whole room and not like a normal room either. I like to think of it as like a hall of mirrors where it can be like tricky to get out of because you don't know what's a reflection and what's an actual doorway. And when we use AI to have in-depth conversation, that's where things can get confusing because sometimes we don't always need a yes man telling us that our idea is awesome and here's a PowerPoint deck on how to build it and execute it step by step. Sometimes what we need is grounding, and that means a real person to say, Hey, I care about you, but I think we need to slow down a minute, or let's get you some support. You're not alone in this, but this might be bigger than just a conversation. A healthy relationship, you guys, doesn't just mirror us. It's our reality check. And that's one of the big questions around synthetic intimacy is what does it mean to be seen if the witness is engineered? The emotional experience can feel real, but the relationship is not reciprocal in the same way. And we have to be really honest here about the intimacy that we're building and if it expands our ability to connect. So I think that we need to look at AI as more than just the vacuum of where technology is going, but use it as a marker that reveals just where exactly we're hurting. AI companions are revealing how emotionally undernourished people feel and how many people are wandering around wanting someone to ask how their day is going and not just, hey, how are you? Like, no, hey, how are you really? My stance on it is we don't need to shame people for turning to AI, but maybe ask how did we get here where we've created a human culture that made synthetic intimacy feel like relief. Trend number two, the whole internet is nostalgic for 2016, right? All of the interwebs are feeling real nostalgic lately. And I started noticing that at the beginning of the year. We've been yearning, particularly for 2016. And I know that sounds funny because 2016 doesn't really feel like that long ago, especially when we have COVID, where like what even happened in those like one to three hundred years where that occurred? Even though it's only been 10 years, you have to think of social media like dog ears. Online, 10 regular human years is basically a century in social media years. Okay, so what do I mean by all this? So all across social media, Instagram, TikTok, people are romanticizing the things that made 2016 more comforting. Let's think about Coachella, for example. 2016, that was still considered a pretty chill music festival with a kind of bohemian aesthetic vibe, versus today, where it's considered the influencer Olympics. And then of course, this was all before anyone knew the gravity of what we so affectionately refer to as a global health crisis. Let's unpack that. So 2016 was symbolic because we just had a different version of the internet and expression. So it's not necessarily about missing the actual year. People don't miss 2016. They miss what our culture reflected at the time. There was less pressure to perform, like it was perfectly acceptable to wear a flower crown at your wedding. And people weren't as concerned about having this personal brand. We were just figuring out what an Instagram aesthetic was. And looking back, it's kind of funny and maybe even a little cringy. But I think that's why people miss it so much. Think about every social media site ever that exists right now. It can be a store, it can be a news cycle, it could be a place where you update photos of your grandma and your nephews. There is this really weird expectation that we're supposed to be these funny, attractive, informed, emotionally healed, and morally correct, aesthetically consistent beings all before breakfast. And as one with a career in digital media, I see why this is exhausting. So, yes, I get why 2016 is suddenly so dreamy to think about. But we also have to remember nostalgia isn't always accurate. And that's because it softens the edges of what was going on at the time. So if we just do a little casual rewind to 2016, we had Brexit, the Zika virus outbreak, a divisive political election, and we lost Prince, David Bowie, and Alan Rickman. That was all in one year. So it wasn't necessarily this golden age. But instead of saying I miss 2016, I think what people really mean is I miss how I felt back then. Because today, yeah, people are more visible than ever, but also somehow less connected. Maybe we need to find a better balance between trying to gain an algorithm with manufactured polished content and being more spontaneous and imperfect. And weird too, because people are craving the emotional depth of the human experience as opposed to one that's optimized. Everyone wants to be iconic, but is everyone still willing to put in the work to become as such if it means you risk being awkward or too much? So yeah, embrace the cringe because that means that you're trying something that you don't know will work, and not for the sake of how it will look to an audience. I fully believe that the best creative eras are built by people who are willing to make something alive. Being playful and weird used to be easy, and now you're brave if you do that. It takes courage. Why? So instead of showing the finished product, let's see the messy draft or the mubby road that it took you to get there. And that is a huge lesson for creators, brands, artists, and anyone trying to build a community right now because people don't just want content. They want participation. And that's something that you can have inside jokes and rituals and a reason to say, oh, you had to be there. So maybe the question is not how do I make my content look more professional? Maybe the better question is how do I make people feel more alive when they interact with it? Can you make your corner of the internet feel less like a showroom and more like a living room where you're just hanging out? Trend number three, Gen Z is helping drive a digital detox boom. All right, so Gen Z is a generation that everyone loves to describe as too much online. As a millennial, I salute Gen Z, but we can't ignore the reality that they grew up mostly in the digital space. It's not their fault. They had a version of social media that has always been connected to the internet. But now, and this is what makes them awesome, so they're starting to recognize for themselves that always being online comes with a cost. As an over stimulated, constantly stressed-out millennial, guys, I hear you and I totally get it. But Gen Z is doing something cool and fun with it. Because of them, phone-free bars are starting to pop up. Restaurants are experimenting with no phone policies, and digital detox retreats are becoming more and more popular. Social events are creating real spaces where people are being asked to put their devices away and actually be present. I saw something outside a coffee shop the other day where I was walking in and it said, No, we do not have Wi-Fi. Come in and talk to each other like it's 1996. And I just, I love that for them. Anyway, what's important here is digital detoxing is being looked at as something that's no longer just a personal discipline issue. For a long time, the message was just have more willpower, delete the app, or turn off notifications, or just stop scrolling. Sure, personal boundaries matter, but this trend is showing us that the issue is bigger than individual self-control. These platforms and these apps were designed to keep us on there and wanting to refresh and see what the latest and greatest is. So when people say, I have a hard time getting off my phone, maybe we don't say, well, try harder. Maybe the better question is what kind of culture have we built where our attention is constantly being pulled away from us? Guys, this isn't just about screen time. We're talking about presence here. People are tired of being physically together, but mentally somewhere else. Concerts in the 90s, no, another phone. And for people in the creative space, there's another layer to that. We're not just living our lives anymore. A lot of us are constantly evaluating whether our lives are postable. So you go to dinner, but you're thinking about the photo that you're gonna take, or you go on a walk, but you're thinking about the caption that you're gonna write. Every single thing has an opportunity to be content. And I say that with love because I understand it. And listen, the internet can be a really beautiful place for creativity and connection and opportunity, but there's a cost to always being visible and turning every aspect of your life into material. And I think that's one reason this digital detox boom feels so important right now. It's not just a rejection of technology, it's a hunger for wanting to be human again. For years, we thought being connected was equivalent to being reachable. You could text anyone, post anything, respond instantly, and know what everyone was doing all the time. But now people are realizing that being reachable and being connected are two very different things, right? So real connection requires attention where silence doesn't have to be immediately filled with scrolling or checking email. And from a creativity standpoint, this is important too, because your best ideas usually don't arrive when your brain is being fed new input every three seconds. They come in gaps. I love describing the creative process as something that's fickle because it can be unpredictable and unreliable, and sometimes the best ideas happen when you least expect it. They don't necessarily happen in the moments where you are optimizing or responding or comparing or consuming. Creativity needs space. But if every moment becomes a scrolling moment, then we lose a little bit of access to that. So when Gen Z helps drive this digital detox movement, I don't think it's just about using phones less. I think it's about asking a bigger picture of what kind of life becomes possible when we're not so occupied by the need to be entertained minute by minute. Like imagine, just just imagine for a second, just being bored. Okay, and then just sitting with that. That does not sound fun or efficient, no. But then what happens? We start using our imagination and coming up with our own solutions as opposed to turning to a device to fill that need. These original ideas just start flowing out of nowhere, and that's why this trend feels so culturally significant. So maybe the most rebellious thing a creator can do right now is not post more. Maybe it's to protect the part of themselves that still exists when no one's watching. And maybe the future of connection is not about becoming more available to everyone. Maybe it's about becoming more present with the people, ideas, and places and moments that are actually in front of us. All right, trend number four. Michael Jackson is dominating the media once again. One of the wildest things happening in culture right now is that the entertainment legend, Michael Jackson, who passed away in 2009, is once again at the center of global conversation. And that's because he has both the number one movie and the number one song in the world right now. And I'll tell you why that's a big deal, is because no other artist has been able to accomplish this. So I have a whole podcast episode where I go into the absolute mastery and creative genius that is MJ, but this topic is more about the cultural significance of what this new record breaking achievement means. So if you've been living under a rock for the past few weeks, the biopic about his life, which stars his actual nephew, Jafar Jackson, is escalating as the biggest movie of the year and possibly in Lionsgate Productions history. At this point, it's about at 850 million, and that's the movie. So the song Billy Jean, which was released in 1983, has recently climbed to number one on the Billboard's Global 200. Okay, let's just think about that for a second. A song from more than 40 years ago is number one in the world right now. That tells us something about the moment that we're in. For years, we've talked about culture as if it only evolves by moving forward. We have new artists and platforms, aesthetics, trends, blah, blah, blah, blah. But what we're seeing here is that culture doesn't move in a straight line, it loops. Now you can argue that something like fashion and how trends tend to recycle over decades that is very much a thing, but but they're always introduced with a new meaning or nostalgia as opposed to being a direct reflection of the era. And this is the first time we've seen something of this magnitude with digital media. Here we have this movie that comes out and suddenly it resurfaces these ideas of artistry and excellence and this individual who was a huge humanitarian. Then a song that defined one generation can become a discovery moment for another. TikTok can revive something that used to live in your parents' not even CD or cassette tape, vinyl record collection. So Billie Jean is being experienced by a whole new generation hearing it for the first time, and they're connecting with it from their own perspectives and emotions, and that just shows how timeless emotions can be. And that's the bigger story here. We are living in an era where the past can offer a portal to become current again almost instantly through media. And you might think, like, oh, okay, well, duh, that's nostalgia. But this moment is bigger than nostalgia. Nostalgia is part of it, sure. But people remember where they were when they first saw the moonwalk. And they remember hearing Thriller in the house or on watching it on TV. They remember the glove, the hat, the red jacket, and the music videos that felt less like videos and more like premieres. But nostalgia alone doesn't explain why this is cutting through now. And that's why I believe that Michael Jackson's resurgence is also about the hunger for cultural scale. We live in a time where everyone is posting and producing and trying to get attention, but very few things feel truly iconic. If you think about it, most of us live inside these personal feeds where your internet Looks different than mine, and even massive trends can feel strangely fragmented. So when something crosses generations, platforms, and countries, it feels rare and monumental. Michael Jackson is a symbol that represents a kind of pop culture that was just built differently, brick by brick. And that's what's meaningful to people because it offers depth beyond the lyrics and the melody. The songs were incredible, yes, but the songs were not alone because they were attached to images and movements and short films, something that was globally experienced as a whole. And that's the lesson for creators. We've been trained to ask: how do I get more reach? How do I make this go viral? How do I get people to stop scrolling? And those questions make sense. We know attention matters and visibility can change your career, but attention is not the same thing as attachment, right? So a viral moment can make people notice you and it can be memorable for a really long time, but over time it loses its momentum and it's replaced with something else. But something that creates a ritual with multiple points of significance, that's what makes people return to you. That is the difference. The deeper opportunity is to create something people can recognize, repeat, and share and emotionally attach to. And that doesn't mean everyone needs a glove or a moonwalk. It means that as creators, in whatever capacity you create, you have to think beyond individual posts and how you can create a space where people come together over shared values and interests. I believe the next era of media doesn't necessarily belong to the person who posts eight times a day. Showing up is important, yes. And you want to do that consistently. But what's more important is what the person shares to create the strongest emotional imprint. You want to feel something specific and create a sense of belonging and become a part of someone's story. Now it's not news that people are overwhelmed by content, but in a world where everything is available all the time, novelty just is not enough. And that's what brings us full circle. Now, here's the other side of that conversation. Michael Jackson's legacy is not simple. There's extraordinary artistry and enormous influence, but it also includes some serious controversy, something that people are still very polarized on. Now, this kind of resurgent it kicks up a bunch of questions of what parts of a cultural phenomenon get emphasized and what gets softened. Now, these questions don't have easy answers, but they do matter because this resurgence is about how culture remembers the artist and how younger generations discover the past through algorithms instead of history books. And it's crazy that a song from 1983 can become number one again because it was never just a song. Rather, it became a home that people could return to again and again that was part of a whole neighborhood and really a whole world. And that's why it can return so powerfully. Trend number five, ooh, people are not gonna like this. Influencers are becoming more important than ever. Okay, so retailers are reorganizing around creators, not just as influencers, but as commerce infrastructure. Let me let me just explain what that means. So Target is one of the clearest examples that demonstrates this right now. And what they're doing is they're overhauling their creator strategy with two major programs: Target Ambassadors, which is designed for larger creators, and Club Target, which is built for smaller and mid-sized creators on TikTok and Instagram. And the most interesting part is Club Target is not only chasing creators with massive audiences. And that's where I want to zoom in a little more, because Club Target is not focused on creators with necessarily the biggest audiences. Many of the creators in the program have around 5,000 followers or fewer. And the application threshold starts at just 500 followers. That tells us something really important about where influence is going. So, okay, for I'm gonna nerd out, but so here's why that is shocking, crazy wild. So for a long time, the creator economy was obsessed with scale. The question was always how many followers do you have? How many views? How many impressions? How big is your audience? But brands are starting to realize that influence doesn't only live at the top, it also lives in small, specific, trusted communities. Sometimes the most persuasive person on the internet is not a celebrity, rather, it's the woman whose target hall feels like a voice note from a friend, or it's the college student showing what actually fits in a tiny dorm room. That kind of influence works because it feels close to home and closeness is becoming commercially valuable. The reason why target's programs are so significant is because it shows that social commerce is no longer experimental. It's a part of how retailers operate. So creators are not just people brands call when they need a campaign. They are becoming part of how the products are discovered, explained, trusted, and sold. In other words, creators are becoming the new storefronts. And that is a huge shift. Here's why. Because a storefront used to be a physical place, then it became a website, then it became an app. Now, in many cases, the storefront is a person who we go to for their taste and their routine and their credibility. They have a relationship with an audience. Their ability to say, I tried this and here's what actually happened lands with people. When I'm searching for a product, I don't read the website reviews, do you? No. I might find it on TikTok, I might find it on Instagram. I might see what someone's actual real experience was with the product. And people are doing this because modern shopping is overwhelming. Consumers are not suffering from a lack of options. We're drowning in them. So what people need now is not access, interpretation. Is this useful or is this overhyped? Let me walk you through what I think. So this is what creators do. Well, they translate products into a real life. A brand can show you a lamp, but a creator can show you how that lamp changes the feeling of a rental apartment. Ah, mood lighting. We love that for us. A brand can show you a skincare product, but a creator can tell you how it wears under makeup and in humidity and after eight hours on actual human skin. The context is the value, and creators make commerce feel human. They take a product out of the catalog and put it into real life. And that's why retailers are reorganizing around them. The old model was simple. Brand speaks, consumer listens. The new model is more layered. Community talks, creator translates, consumer trusts. But there's also tension here. When retailers build programs around everyday creators, especially smaller ones, we have to ask: is this empowerment or is this a new form of underpaid cultural labor? Because on one hand, yeah, this creates real opportunity. Smaller creators who may not have thought of themselves as commercially valuable can now participate in retail ecosystems that used to be reserved for major celebrities and influencers and people with management teams. But a creator with 500 followers can move behavior if those 500 people trust them. This works if their community is engaged and specific. This means that influence is being redistributed and that you don't necessarily have to be famous to be valuable. But creators also have to understand what they're bringing to the table because if you can move attention, shape taste, and influence buying decisions, you're not just posting, you're creating economic value. And the creator economy has a way of minimizing that labor. People call it just a quick video when it's actually part of the strategy. There's filming, editing, styling, trend awareness, storytelling, and brand translation all happening at once. They call it organic content when it's often unpaid marketing. So the opportunity here is real, but so is the risk of extraction. Creators don't need to become more cynical, but they do need to become more conscious. Now there's a difference between being invited into an ecosystem and being used as free infrastructure for one. And that's where this trend becomes bigger than Target. This is really a story about where commerce is going. Because shopping is becoming more social and more personal and more creator-led, the future of retail may not be about walking into a store or scrolling a website. It might be about walking through someone else's taste, their home, their closet. That's really intimate. And because it's intimate, it comes with a responsibility. For creators, trust is the real currency, not followers. I'm gonna say that again. Trust is the currency, not followers. Trust is what makes someone say, I'll try that, because she recommended it. But trust can also be really fragile in that sense, because if every recommendation becomes an ad, the relationship now changes. What I think is the best creators in this next era will not simply be the ones who can promote the most products, they'll be the ones who know how to protect their credibility. They'll be selective, they'll say no, they'll tell the truth when something is not worth buying, and they'll treat their audience like a community and not just a conversion path. Influence is no longer about how many people you can reach. Now it's more about responsibility. So yeah, Target's Creator Overhaul is a retail story, but more than that, it's a story about culture and how trust, taste, and community are becoming economic forces. And the next wave of influence may not belong to the biggest voice on the internet, but it might belong to the most trusted voice in a specific corner of it. Multidimensional, if you will. So when you look at all five of these trends together, the pattern is pretty clear. People are trying to find their way back to something real, like connection and creativity and trust. Moments that feel something. And what makes these trends so interesting is they're not random. They're little signals showing us where culture is uncomfortable and where people are hungry and where we might be headed next. So maybe the biggest takeaway is this: in a world that keeps getting faster, louder, more synthetic, and more optimized, the things that'll matter most are things that still feel human. So whether you're creating, building, leading, posting, connecting, or just trying to understand yourself in the middle of all of this, pay attention to what people are reaching for. Because culture doesn't show us what's trending, it's showing us what we're missing. And that is where the real story begins. Thanks for hanging out. That's a wrap on this episode of Genes of the Blazer. If today's conversation gave you something to think about, a mindset shift, or just the push you needed, do me a favor. Subscribe to the podcast so you never miss an episode. Leave a review wherever you enjoy your podcast. It helps more people find it and it keeps these conversations going. And I love hearing from you. Follow at Jeans with the Blazer and tag me with your biggest takeaways, your latest wins, or just tell me what topics you want to hear about next. See you next time.