The Passive Property Investor

Landlords: Don’t Let Emotion Set Your Rent Price

The Passive Property Investor

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This property has been vacant for a few weeks, and the rent has barely increased in the past 20 years — despite it being a modern build in a central location with great transport links. 

So why isn’t it renting for more?

Because the market has changed. There are now many higher-quality properties competing for the same tenants. To stay competitive, I’ve had to price it lower than I’d hoped — even if, as the owner, I think it’s worth more. 

In this episode, I explain: 

  • Why your opinion of your property’s value doesn’t set the market rent
  • How comparable listings shape what tenants are willing to pay
  • Why good agents can save you weeks of voids by giving you realistic advice
  • The importance of pricing for demand, not emotion

If you’re a landlord struggling with a vacant property, this will help you make the right pricing decisions.
 
#UKProperty #LandlordTips #BTL #PropertyLettings #RentalMarket
 

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Badar Ahmed PhD.