Breaking Down Barriers
Welcome to "Breaking Down Barriers," a podcast dedicated to uncovering the untold stories and invaluable insights from the visionary minds shaping the Middle East's vibrant technology landscape where we sit down with the region's most innovative Chief Technology Officers and Chief Product Officers, and executives from thriving startups, game-changing unicorns, high-growth scale-ups, and groundbreaking IPO companies.
Each episode will take you on an immersive journey through the personal experiences and hard-won wisdom of these extraordinary leaders. Discover the secrets behind their success in building and scaling companies that not only disrupt industries but also redefine the boundaries of what's possible.
Join us as we break down barriers and delve into the minds of the Middle East's most influential tech, product and executives on "Breaking Down Barriers."
We've made Breaking Down Barriers with our Supporting Partner AWS, and our Investment Partner Shorooq.
Breaking Down Barriers
How AI is shaping the next generation of Customer Engagement Experience.
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Reimagining Customer Engagement: AI and the Future of Human Connection
AI is transforming how brands connect with customers—but what does the next generation of customer engagement really look like?
In this episode, Karim Zaki, CPO/CTO at Unifonic, shares over 20 years of experience building tech teams, scaling products, and driving innovation across Egypt, the US, KSA, and UAE.
From co-founding startups in chatbots and social media analytics to leading Unifonic’s evolution from CPaaS to an AI-powered engagement platform, Karim breaks down:
- Real impact of AI on customer communication beyond the hype
- Emerging trends redefining brand-customer interactions
- How to lead tech teams and upskill for the AI era
- Lessons from scaling intelligent engagement platforms
- Building customer-centric AI solutions rooted in real business problems
Key Takeaways for Executives & Product Leaders:
- Build with purpose, not hype
- AI should augment, not replace
- Invest in local innovation and talent ecosystems
- Own the customer experience layer and be the platform, not just the product
Tune in to see what the future of customer engagement looks like—and how to start building it today.