As the US Open returns to New York, we revisit our conversation with Nicole Kankam, Managing Director of Pro Tennis Marketing & Entertainment at the USTA. Nicole shares how the US Open's Fan Week has become a more accessible and diverse entry point to tennis, and how that experience is helping to build the next generation of players, attendees, and fans.

Hear the full conversation with Nicole in Season 1, Episode 14 of Fandom Unpacked:
https://www.buzzsprout.com/2449648/episodes/17559771-serving-the-future-how-the-us-open-became-a-culture-first-sports-brand