Step onto the INTIX show floor with us in Las Vegas as we sit down with Amy Graca, Senior Vice President of Entertainment at Caesars Entertainment, to unpack how an ordinary ticket becomes an extraordinary night. Amy takes us inside a 50-venue footprint (over 20 on the Strip alone) where the “all-in-one” experience blends world-class shows, signature dining, and artist access into something fans can’t get anywhere else.

We dig into the playbook behind those moments: co-creating with artists to design packages that feel personal and scalable. Hear how Old Dominion’s multi-market synergy drove a Strip takeover, and how Blake Shelton’s Colosseum run links to his Ole Red bar with a gamified, show-specific T-shirt drop chosen by Blake himself. Amy frames it all through the lens of unreasonable hospitality; an operating system where flawless execution, clear communication, and frontline care turn VIP from a label into a promise. That’s how trust is built with artists and why it endures, from opening-night parties to Garth Brooks saluting his ushers mid-show.

We also explore how to offer personalized value across different life stages, whether through lawn bundles with friends or curated lounge access, and spotlight the reinvention of meet-and-greets: Donny Osmond’s intimate story-and-song gatherings, Sting’s interactive Q&A sessions, and Usher’s backstage world transformed into a multi-room experience.

If you care about the craft behind a great show—artist collaboration, operational excellence, and hospitality that dares to overdeliver—this conversation will spark ideas for your team and your next night out. Follow the series, share it with a colleague, and leave a quick review so more fans and pros can find us.

Recorded Wednesday, January 28th, 2026
Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIX
Guest: Amy Graca, SVP of Entertainment, Caesars Entertainment
Producer: Peter Yagecic, Founder, A Mind at Work

https://situationinteractive.com
https://intix.org
https://amindatworkconsulting.com