The Gomes Guide Travel Podcast

She's Been Feeding San Francisco's Curiosity Since 2004 | Lisa Rogovin, Edible Excursions

Shannon Gomes Season 4 Episode 5

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0:00 | 49:04

If you want to really know a city, skip the landmarks and find the people feeding it. That's the philosophy behind Edible Excursions, the Bay Area's original walking food tour company — and the life's work of founder Lisa Rogovin.

In this episode, I sit down with Lisa to talk about how a conversation with a Four Seasons hotel GM launched a 20-year business, what a seven-month solo food and wine journey across five continents taught her about people and place, and why she cried the first time she led a tour after 17 months of Covid shutdown.

We also get into the guides who've stayed with her since the beginning, the proposals that have happened mid-tour, the small businesses she's championed through rising costs and a pandemic, and why she'd happily eat Japanese food for 30 straight days.

Lisa knows this city's food scene better than almost anyone. This conversation is proof.

In this episode:

  • How a hotel GM redirected Lisa's Ferry Building dream into a business
  • What her seven-month, five-continent food journey taught her about storytelling
  • Why she's intentionally kept Edible Excursions local to the Bay Area
  • The guides, the regulars, and the proposals that happen on food tours
  • The Nebraska woman at the farmers market who cried over berries — and why that moment says everything
  • Coming back after 17 months of shutdown and leading her first tour again

Lisa's SF Rapid Fire Picks:

  • Underrated neighborhood for food: The Tenderloin. Her current picks there: Bodega (Vietnamese, newly relocated), Outta Sight Pizza, Brenda’s for Cajun soul food and the best po’ boys and hush puppies in the city, and Onsen,
  • Coffee: Best Boy Electric Coffee in Japantown, inside the New People Building — get the Okinawa brown sugar latte or the black sesame latte, and don’t skip the pastries. And Bernie’s Coffee in the Mission, a woman-owned shop that sources all its beans from women-owned farms across Latin America, roasts in Oakland, and has the kind of warm, community-oriented energy that makes you want to stay.
  • Wine bar: 20 Spot in the Mission, on 20th off Valencia. Tiny, dimly lit, plays vinyl, tiny galley kitchen that punches well above its weight.
  • Cuisine for a month: Japanese, without question
  • Top 3 restaurants: Super Mira Market — restaurant-quality Japanese food made by a former restaurant owner, four days a week, inside a grocery store; Kokkari, where she got married, which tells you everything about how she feels about it — the spreads, the lamb chops, the seasonally inspired menu; and Jilli, a Korean tapas spot in the Mission on 15th, tucked into the ground floor of an apartment building. 

Book a tour: edibleexcursions.net
Gift certificates available — and highly recommended.

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