The Property Perspective
From hidden gems to billion-dollar deals, this is The Property Perspective - where seasoned real estate pros reveal how they spot value others miss, and industry disruptors share the unconventional strategies reshaping real estate.
The Property Perspective
From Broke Student to Real Estate and Aviation Mogul: The Alex Saenz Journey
Join us on The Property Perspective as we uncover the inspiring story of Alex Saenz, who transitioned from a broke high school kid to a real estate and aviation mogul. We begin by exploring Alex's current ventures, including AeroRise and USA Home Help, where he flips both houses and helicopters. Alex shares how his journey started with inspiration from his high school friend, Jalen White, and the determination it took to overcome nine months of setbacks before closing his first real estate deal. Through candid reflections, Alex discusses the challenges of financial instability and learning the industry's intricacies, all of which shaped his path to success.
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00:00 - Hope (Announcement)
From broke high school kid to flipping houses, Alex built a nationwide real estate empire. After grinding through nine months of failure, now he's making millions in both real estate and aviation, proving that the right mindset and strategy can open any door. In this episode of the Property Perspective, Jesse Burrell uncovers Alex's blueprint for success from his first deal at 18 to scaling businesses in two high stakes industries. From hidden gems to billion-dollar deals. This is the Property Perspective, where seasoned real estate pros reveal how they spot value, others miss and industry disruptors share the unconventional strategies reshaping real estate. Now here are your hosts.
00:46 - Jesse Burrell (Host)
What is going on everybody? Jesse Burrell here, CEO of BatchService. Here is another podcast episode of the Property Perspective. I'm here with a good friend of mine that I've actually known since. He can't see my hand wee tall. I met him when he got into real estate at 17, 18 years old, when he was just getting started. Alex Saenz what's up, buddy?
01:03 - Alex Saenz (Guest)
What's up, brother? Pleasure to be on and always good to see you. Let's go Awesome.
01:08 - Jesse Burrell (Host)
Well, let's absolutely get into it. Let's start with you know, where are you at today, what does Alex's day-to-day look like? What's your businesses look like? And then we'll kind of go back to the beginning and kind of talk about your entire journey here to go back to the beginning and kind of talk about your entire journey here.
01:32 - Alex Saenz (Guest)
Yeah, so where I am at now, I am the founder and CEO of two companies. I flip houses and I flip helicopters aircraft. So, one of the companies is AeroRise that's for my aviation business, which we'll dive into. And then, more prominently known, for real estate, I have a nationwide real estate wholesale company by the name of USA Home Help and we've been doing that now for almost 10 years. So, 28 years old now. I did, yeah, I met you when I was 17, 18 years old, when I was living at my mom's house, and you and Jared were the first investors I ever met.
02:02 - Jesse Burrell (Host)
So yeah, minus Jalen White who brought you into the game. So, yeah, let's um. I mean, you have absolutely an incredible journey and you have twists and turns and all of those things you know along the way, and we became, you know, very, very close over the last couple of years, but we've always been friendly, always been friends, always, you know, absolutely loved your vibe. So let's go back to the very beginning and your first deal and your first few deals. What did you do to get those in 2018?
02:32 - Alex Saenz (Guest)
Yeah, well, like most people that kind of hear the concept of wholesaling or, you know, real estate, off market properties or whatever term you come across, my first you know reaction was this is this is too good to be true. So I come from when I first started I was 18 in high school and I'm very fortunate and blessed that one of my high school best friends by the name of Jalen White he actually closed his first real estate wholesale deal in high school and he showed me his bank account I think we're like biology, Right and he showed me his bank account. You know, I don't know, I think we're like biology class and he, like he showed me, like he showed me thirteen thousand dollars in his account, and I was just mind blown because I had probably 80 bucks, you know. So I was really blessed to have that proof and evidence that this business is real right. So right when I started I didn't have the doubt of this is a scam. This is too good to be true. Am I good enough for this industry? So I was really blessed to dive into real estate that way. So I knew it was real from the get-go. Now, just because you think it's real, that doesn't really match up with the fast result that you're looking for.
03:43
So for me, it took me nine long months to get my first deal. I did everything wrong. I was knocking on four closed doors. I'm like, why is every house vacant? Yeah, I did banded signs Like I remember. I got a batch of like a thousand signs with the wrong number. It's like little mistakes like that. There wasn't all this information that you see now on the web, so those nine months were pretty brutal. During that moment I'm living at a trailer park with my dad. My parents had just got recently divorced so I didn't have any financial or really mental stability because I had to grow up really fast and, by the grace of God, through real estate, you know, I found that evidence to recreate for myself and after nine long months of trial error and a lot of headaches and migraines, I was able to land my first deal driving for dollars and before then, you know, three, four deals fell out of escrow either, got them too high title issues, didn't know how to troubleshoot. Reach out for help.
04:50 - Jesse Burrell (Host)
Back then. Yeah, I mean, it was a different that. You know I got started in, I think, 2015, 2016. So a couple of years before you did 2015. And there wasn't that. You know wealth of knowledge with YouTube and all the coaches and all the influencers and it just, you know, easy access to, to really getting help or finding you know your answers a little bit more quickly. Title issues could be complicated, and you know there's a lot of learning lessons. But let's, let's actually back up a little bit, because you know everyone, and let's talk about there's a couple of things I want to unpack here. Actually, let's talk about. There's a couple of things I want to unpack here. Actually, let's talk about.
05:31
You know your financial situation and you know your parents' financial situation and you know what really drove you to really want to break that mold of your family and you wanting more. Does that come from the sports? Does that come from Jalen and you just seeing that so quickly, so young and being cause $13,000 is? You know it's a different perspective and I think sometimes you know we me and you both have been successful for quite a while now. Um, you forget what real hunger looks like. You're trying to hold on to everything or keep it together, grow your wealth.
05:58
But you know, I, I try to put my mind back into that first five figure month I have, I have, and how I don't have to worry about gas anymore. That's kind of one of those first things. I didn't have any kids, just like you. At the time I was a little bit older than you were. And then the other thing was I remember I was so excited because I could go out to a dinner with friends and not have to get the chicken or look at the menu and be like, oh man, dude, it's a funny story on that real quick.
06:28 - Alex Saenz (Guest)
The first time I ever go to Mastro's, which is a really great steakhouse here in Scottsdale, was my senior prom and I have $60. I got, I opened the menu and, yeah, I got a piece of lettuce and like a little piece of shrimp, right, so I can relate to that. Yeah, I got a piece of lettuce and like a little piece of shrimp Right, so I can relate to that. It's like going to dinner and not having to really worry about what you're, you know what you can choose, like that senior prom. But yeah, I think I credit a lot of that hunger to really a lot of. It was situational. For sure.
06:58
I've always had that drive in me, you know, through sports and you know, playing in tournaments, as I was, I don't know, nine, 10 years old, from basketball and football and you know, later become, you know, my team captain at high school, for, you know, two, three years there and that really drove me mentally. And then the proof of it and the situationally what drove me is our family situation. You know, having come from a divorced household, I mean we lived in a $5,000, you know trailer home. You know that's what my parents bought it for off Craigslist, and I remember, you know, during high school, like on the weekends, working on it just to make it look, you know, nice. So, situationally, I wanted more um back then.
07:46
Initially I wanted more for myself, but then you come to realize like you do it for yourself and really what matters is how you're able to pour into others and those around you. But yeah, sports, and then uh, and then Jalen was a huge role in my journey. You know, having that evidence and somebody that is telling me exactly how it is and uh, and it was legit and you're not breaking the law and you know so. You know, growing up in a lower income area, you know a lot of. You know the people that you know, you looked up to back in the day were either, you know, drug dealers or ballplayers. So that's a real reality in those neighborhoods. And for me it was another 18 year old kid that got a $13,000 deal.
08:25
So, that inspired me quite a bit.
08:27 - Jesse Burrell (Host)
Yeah, I could. I could see that being, you know, very inspirational when someone that's one of your best friends is. You know, the proof is in the pudding, like they already did it. You already saw the money hit their account. So, and then, I guess, with your parents, you know how are your parents? Were they supportive? Were they about you? You know changing the dynamic of your family and the income of you. Know your family holistically, because I've heard it go both ways, to where some parents will just want to keep you down with them and some parents will be your biggest cheerleaders. And what type of situation did you have on the family front?
09:05 - Alex Saenz (Guest)
and what type of situation did you have on the family front? Yeah, during that time I didn't have really any opposition or support because it was a recent divorce. So they were like trying to figure out their own thing. So, like, I live with my dad, like for a few months in a studio with me and him, and that's when I got my first deal and then I was able just to take over that studio. So they didn't.
09:26
I knew very little about the real estate process so it was not much I could have explained to them on how it was going or how you know how the process works, because I barely even knew it, you know. But I will say, like you know, a few months after that, when you know I hit like my first hundred thousand, it was like really like 10 months later. But when I did hit that, that's when, you know, questions started to arrive on what are you doing? Is this legal? Like you know what's going on. So at that point I did have the conversation with them and you know they were supportive but didn't really know what was going on in my world.
10:02 - Jesse Burrell (Host)
Yeah, my, my parents, when my journey was a little bit different to where I went and worked with um. You know one of my best friends, Daniel Kroll, and we were working for an investor that was flipping and uh, kind of turnkey rental so he'd flip homes, sell them to. You know his investor friends, he was Israeli, so a bunch of people overseas, um, and that I was basically a acquisition guys and it was an incredible experience because I really got to learn, because I had to go. You know, this was before. You're really finding a lot of off-market deals, so at that time I could still find short sales, pre-foreclosures, a lot of stuff in Phoenix, because Phoenix got hammered so bad in 08, 09. But I really had to learn. You know what he wanted to get. I needed to learn, obviously, what price to get it for and I needed to learn, obviously, what price to get it for. And I needed to learn the margin that he wanted to make on each property, which means I had to learn the rehab cost. I got to go walk a ton of properties, ask a ton of questions. I've always been a curious person.
10:56
I quickly realized that this shit is not rocket science, especially in Phoenix. There's just not as many things that could go wrong. I mean, the biggest thing that's going to go wrong. You know you can find some weird homes with some foundation stuff, but that's not too terribly often. But that's the one thing that I feel like could kind of get you for some of these older houses, because you're typically redoing plumbing and ACs and you know all that type of stuff.
11:20
So I was really lucky and and then you know, I made maybe like 45 grand with him that first year, but I learned a ton and then I got my license and then I started doing okay and then it snowballed into partnering with Danny and Jared at that time and us starting to wholesale my parents. I always had weird things that I'd try and make money on and I never did anything super sketch. So they're just like, okay, they're very supportive, they've always supported me. But the wholesaling they're kind of like what are you doing? It's not on the MLS. And I was like, no, this is how you do it. And they're like, oh, okay, they kind of got it.
12:06
The thing is, when I got successful, with that and then, uh, you know, batch started coming along and my dad was so confused he's like this phone numbers, like, and you're making all this money? Like is this legal? Like that's when the questions started to be like how are you making all this money? Do it like, are you allowed to do this? Can you not do this? And I'm like, no, we just right place, right time, found a niche. I mean, you guys did that. We'll talk about that part of your journey as well, because you've done a whole Heck load of things in the real estate space. I have stuck to investing and basically transitioning into software sales and helping real estate investors do that, but you've dabbled in a ton of stuff. So I was very lucky to be supported, and I was supported for a long time because you started at 18.
12:46
I didn't get my shit together until 28, 29. My first 100K I made I was 30 years old, dude 30. Wow, you made yours at 18 or 19. 18, 19. Yeah, I was 19. And I didn't graduate high school on time. I definitely had a journey, definitely had a chip, because it still is tough for me Sometimes.
13:06
I always want to prove to people, because I felt a lot of my friends would give me shit because they were advancing their careers, and I was serving tables at a restaurant or working at a golf course and just scrapping to get by. And you know, I knew I had something in there. I just didn't. I just was so confused on how people can make money. You know, like I was, like this person is not smarter than me. Why are they making 100, 200, 300 grand a year? And you just have to find the right people, the right situation. And then, once I found that I've never had a problem working my ass off. So that's kind of that's kind of my journey. It's supposed to be about you, so I'll stop going on a tangent.
13:45 - Alex Saenz (Guest)
No, yeah, no, this you know, just having seen your journey as well. So we have like unique perspectives on each other's and, yeah, it's, I've never seen somebody more determined to get after it. So, yeah, I think that you found your niche, and now it's, you know, it's evident. So, yeah, yeah, yeah, just with parents, let's rewind all the way again to.
14:08 - Jesse Burrell (Host)
I want to talk because a lot of people get started and get frustrated and quit. Um, it took you nine months and you made, as you alluded to, a ton of mistakes. What kept you? You know, I know Jalen did it, but you know, in your head you could be thinking maybe Jalen just better me, maybe I'm not good enough, like why isn't this working for me? Like I know, if you really go back to those days, I know some of those thoughts were going through your head, because I know they were going through mine is you start getting imposter syndrome or you start believing that you just aren't. Maybe you're not meant for it, you know what I mean or maybe something else has meant for you. So what kept you driven? Cause you spent probably all the money that you had and kept just deal falling out, deal falling out, deal falling out, what? What kept you going?
14:50 - Alex Saenz (Guest)
Yeah, I think the evidence said it was real. It's like, and really this, this one line just kept me going. It's like, it's not a matter of, it's not a matter of if, it's when right. So I knew, if I kept putting in the workday by day and do an actual proactive task day by day, that I was going to get that result. I mean, I had all the doubts, and you know bickering from friends and families and family and siblings, of just stop or go back to school.
15:16
And for me I was in a unique situation. So I am, I was 18. Right. So if I had to go live at my friend's couch, I would, and that's exactly what I did. I lived with a few friends during that period of time and for me, just the mistakes that I, the biggest mistake that I did was just not asking for enough help. There was people around me that I'm sure if I called them, you know, or attempted to meet with them or something, they would have said yes. So for me I would say my ego got in the way and not asking for help.
15:51
And then for me, the unique situation was I graduated with a 4.2 in high school, so I had full ride scholarships like anywhere, and I gave up on all that. So I knew if I didn't do anything in that first year, I was going to go back to school. That was like my you know my moments and you know, three months before the, the, the next semester, I did close that deal and my biggest advice to those is like, if you just stay the course, like, that first deal will give you all the evidence and motivation and mental fortitude that you're going to, you're going to need in this space. So that first deal just changed it all and it couldn't have come at a better time.
16:29 - Jesse Burrell (Host)
Nine months later, yeah, and I'd second that it's you know. But what people have to remember too is that first deal don't spend any money, because the hardest part is getting deals every month and creating processes and systems to do that part is getting deals every month and creating processes and systems to do that, and that's where I think you know the really great people are, the people that really want it. They have that discipline. When they start making money, which you're going to have a little bit, every everyone that has a bunch of money is going to be like don't do this, don't do that. I guarantee all of us went and bought stupid shit. I know you did.
17:01 - Alex Saenz (Guest)
I know I did for years, too many years. Yeah, so it's, it's actually important. You mentioned that because my first deal was ironically also $13,000, right, that's crazy, like the law of attraction, is like the same amount as Jalen, my buddy, and um what I did? I took half of that in prepaid marketing.
17:19
That's the first thing I did before I spent anything or bought it. I didn't splurge it because it took me nine long months and I just remember the pain that that took, but I'm like I would never go back to that position, right? So I took half that 13 and, and, and prepaid like direct mail and mainly direct mail at that time, and then that kept me going.
17:41 - Jesse Burrell (Host)
So you the biggest lesson that lot that catapulted me from like my first deal to like doing 12 that year and then 60 the next year and really scaling fast, was just double down on your go, spend that money. You are going to treat every lead like it's that most importantly, because it's typically just you or else you're just not meant to be in this business. To be completely honest with you and that's something me Danny and Jared at the beginning were really good with is we just kept reinvesting, kept getting more leads, kept building that pipeline, and you know we didn't. We didn't make a fortune. There's also three of us that had to eat and stuff like that. So I know you were on your own so you got to keep all of it eventually, you know we separated and, uh, you know they're married and happy with the kid still one of my best friends but you know we all were so ambitious that you know, and I don't think we knew how to scale it to where we could all make the amount of money that we wanted to. So you know we went our separate ways, but we've always, like, supported it and rooted on each other.
18:47
I'm invested in, you know, a bunch of their now they're in development and I'm invested in their projects. Everything comes full circle. The other thing I do want to mention is don't burn relationships If stuff doesn't maybe work out how you want to, or partnerships, you know fail and they're good people. Just make sure that this industry is smaller than you think. Make sure that don't screw people over $5,000, $10,000, $20,000. At the end of the day, it's not worth it. It shows the type of person and type of character people are. I feel like high character people, the most successful people I know in this industry super high character, super smart and super driven.
19:24 - Alex Saenz (Guest)
I agree, my first, uh, actually that first thirteen-thousand-dollar deal, and I go to the title company to give them my information, for you know the closing and the end buyers there. So apparently my deal got whole re-wholesaled and like five times right, so I had to sign it for like 103 000, some guys buying it for like $145,000. Oh, my goodness. So I walk in the title company, I handed my info, I'm walking out, the end buyer comes running after me and he asked me hey, are you the contract holder for Verde Street or Verde Lane in South Phoenix? And I'm like yeah, that's me. He's like hey, I'll pay you uh 130, which was 30 000 more than I was going to make. So you're talking about 43 000 deal versus 13, right? You guys already know I closed it for 13 um.
20:13
So I called I called the buyer that I uh that I had assigned it to, and I'm like, hey, I have to back out. I don't know anything about him. Like I have to back out, I have a higher offer. He's like Alex, this guy owned like a few hundred houses. Here too, he ended up being a really good mentor later on. He's like look, I'll let you do whatever you want. He's like. But in this industry, like your word means everything Right. And here I am as an 18-year-old kid with the chance to make 43, thousand or thirteen thousand and I chose the 13 and I really feel that character deposit really shaped my career because after that I just you, just you're. You know your word is your bond and your bond is your word. So that was a huge lesson in my first deal you also had a legally binding contract with them too.
20:57 - Jesse Burrell (Host)
So yeah, that too.
20:59 - Alex Saenz (Guest)
He did say I'll let you do whatever you want, but I think it was a test it was more probably.
21:04 - Jesse Burrell (Host)
But was it like mike Lehman, those guys, or who was?
21:07 - Alex Saenz (Guest)
no, no, it was uh. This is Mexican end buyer no shit interesting so let's fast forward.
21:15 - Jesse Burrell (Host)
So let's talk about we talked about your first nine months. Now you went from 12. What does year two look like?
21:21 - Alex Saenz (Guest)
you said you did um 60 deals, like your full second year 52 closed um tons of cancellations and contracts but we closed 52 deals. It's almost 60. What'd?
21:32 - Jesse Burrell (Host)
your team look like um, you know when you did 60 deals, so you're averaging, you know four, four point, whatever. Four deals and some change every month. Um, what did that look like? And I guess that's probably something people don't talk about. What did your marketing spend? Look like to get 52 deals how much?
21:50 - Alex Saenz (Guest)
were you spending, let's just say, a month on average I had between five and eight cold callers at any given time and at that time I was paying like six to like eight, $10 an hour per caller, like it was quite pricey back then.
22:02 - Jesse Burrell (Host)
But what was like your marketing cost to get four to five deals a month? Let's call it four deals a month.
22:11 - Alex Saenz (Guest)
It was definitely above $10K a month for sure, and that's what.
22:15 - Jesse Burrell (Host)
I want people to know. That's why I'm asking that question. You have to pay to play.
22:20 - Alex Saenz (Guest)
Yeah, it was easily over $10K. I mean, skip trade's data back then was $0.30 a record. That was $5 grand a month easily. So you know, thanks for batch for bringing that down. But yeah, it was well over 10,000, 15,000 a month and that was just cold calling.
22:35
So, like the biggest thing I did was to go from a solopreneur to like a team is you have to leverage yourself right. So I was making the calls, I was doing the transactions, I was doing the disposition and I was following up with sellers, all that good stuff, and so my first hire was a sales acquisition manager and then that was then that alleviated my phone time. Then I was able to expand the Dispo and build the departments and hire more. You know marketing power with cold callers. So that was like the first big step.
23:06
And the second thing is identifying marketing channels that are scalable. And it sounds simple but some people have a hard time understanding this. I see a lot of people waste their time trying to scale something with, for example, door knocking and this is not to Dis encourage anybody, because it all works right. But I wanted to get to a million dollars a year as fast as possible and during that time I was doing banded signs and I was doing direct mail and for me that wasn't enough lead flow to have and, you know, to fulfill my team. So you know the two marketing channels that I ended up diving really big into uh were cold calling and then eventually paper lead. Uh, paper click marketing, not paper lead, but you're.
23:52 - Jesse Burrell (Host)
You're early on that and so we're meeting. Remember how crazy me, Danny and Jared, where we were really early on that dude nationwide like really early to where it was. Yeah.
24:01 - Alex Saenz (Guest)
Yeah, you guys definitely illuminated my, uh, my knowledge in there and ppc.
24:09 - Jesse Burrell (Host)
And to the cold calling point. That was early on in cold calling. That's when skip tracing was new, because I was, I was big on cold calling and then obviously the texting came, came and went, for the most part, um, and you know that was big, that was a great. You know two years, not just for everyone in real estate, but us at batch as well. You know we, we were really. You know that was big, that was a great. You know two years, not just for everyone in real estate, but us at batch as well. You know we, we were really. You know a really big texting platform and it was. It was fun watching. You know everyone just print money from 2020 to 2022. Yeah.
24:36 - Alex Saenz (Guest)
And I, yeah, I definitely saw that. And, yeah, just choosing marketing, marketing channels that are scalable, like if I want to double my marketing, like I can essentially do that, you know, within 24 hours. It's easier with PPC and online marketing, with cold calling you know, give me three days and I'll have another 10, 20 agents. So that scalability really helps and it allowed me to expand fast or slow down and then we would just, you know, hire accordingly as our marketing group. But yeah, those inbound, the inbound leads really changed the game. And then, I mean, I built up a cold calling team to up to like 30 agents, um by year three, and that was like the bulk of our, our marketing at that time. Um, but yeah, the main positions that really helped me were the, the sales, getting sales help, and then um, and then choosing high-leveraged marketing channels.
25:25 - Jesse Burrell (Host)
And then you are one of the. And one thing we didn't talk about, guys is Alex is just extremely successful in wholesaling and he actually coached some high-ticket coaching where people are spending $40,000, $50,000 to get coached by him, Carlos and Sal. He was one of the creators of All In and this kid knows what he's talking about. He's helped people scale, he's shown them how to scale. So just make sure you're taking, you're really soaking this in, because we didn't even touch on that and that's how modest you are is. I mean, you have coached people that have like a ton of people that have multimillion dollar businesses and make a hundred, 200, 300, $500,000 a month, and you were a stepping stone for them.
26:08
So let's talk about, you know, let's, let's dive in further of like that experience. And then, where did you see, see, I guess, shortcomings and and people's operation? And on the other side, were there just some people that you just knew were going to blow the heck up Like you could just see it, you knew it, they got it, or they're just that determined, because some people just aren't scared to spend money and we'll just figure it out. So I kind of want to hear your.
26:35 - Alex Saenz (Guest)
I've actually never asked you this, so I'd love to hear your story on this. Yeah, I think. Yeah, that's a. That's a great question.
26:39
So, from starting in real estate by the time I was now 21, three years later, I, you know, we cracked that first seven figure year in real estate and that prompted us a lot of questions from people. Right, we were posting when I first started real estate, like I started posting my journey, so like when I got my first deal, when I got my first 10 deals and first hundred deals, I would post a lot and that accumulated an audience when I was very young, Right, and everybody started asking questions. So then, you know, that's when I connected with Carlton Sal. We went to masterminds together and then we started to create an incredible bond and a lot of people kept asking us like, hey, what's working, how are you guys doing it? And we would go to masterminds all over the country and we came really dissatisfied with one out in California. We came back and we're like man, like we could do better, you know, and it was just an internal conversation, but it was a. It was a real conversation because people at the mastermind, instead of asking the people that hosted the mastermind, they're asking us the questions.
27:41
So then that that really encouraged us. I'm like, okay, let's so. Carl's like, hey, why don't we, why don't we do our first event? And so we committed to do our first event. I don't, I didn't think much many people were going to show up, but it was a huge success. We had we just promoted on Facebook, all organic, and we had about 50, 55 people pay 5k to attend. Each right was our first event. So you know the education. Obviously you do the math. It's great, right. But what came after was the impact.
28:11 - Jesse Burrell (Host)
Right, like we poured everything, we opened up every part of the business and I've been I've been to one of your first or second ones and you guys really opened up your books and um really dove into kpi's metrics and what's working, what's not working.
28:24 - Alex Saenz (Guest)
It was sources where we got things from and you know, so we opened. It's so funny. What's funny to me is like it was a great first event but then most of the people from that first event they paid 5k again to come because you know they missed out on notes or you know they maybe partied too hard the first day or whatever. But that just started to snowball and that's where All In really just blew up and it was just providing people the real education. I'm sure the cars and the flash definitely helped catch eyeballs.
28:57 - Jesse Burrell (Host)
Yeah, I mean you and Carlos, all three of you had some flash. You were young with the R8 and then, soon after, a Bentley SUV. So I mean you were young with the ra and then, soon after, you know, a bentley suv. So I mean you were. You were definitely proud and loud and carlos is, and the funniest thing about it is you are like the quietest, most humble person. So if someone sees, like online alex versus real life alex, those are two very, very different people. But attention is everything. And carlos is just loud in general, like love Carlos. But you know he, he is flashy, he did get the Rolls Royce and Sal had the Rolls Royce.
29:29
So you guys really I'm sure inspired and spoke to you know a certain audience, and probably you the most because you were so young and you had so much success so quickly. There's so many other people in your shoes that want to do that. You know what I mean. Or I'm 18, I'm 19, I'm 20. It's just you're so relatable now that we're I mean I'm much older than you are but now that you're a little bit older, you see the guys coming up and and they do the exact same thing.
29:57
Um, that section eight kid that only talks. Talks about is all the rentals and I I hope some of them could learn, you know, to to be a little bit more, you know, humble, because I feel like in the future you'll regret some of the things that you say or do or act. But, um, I I didn't get to experience experience that you did because, as I said, I didn't make my first 100k, uh, till I was 30. I mean, I could only imagine the stupid shit I would do if I was making that type of money at 18 19, 20 years old.
30:26 - Alex Saenz (Guest)
I had, you know I had I had a lot of good council holder guys like you and carlos and sal, and you know zach keeps, and you know a lot of people that kept me just focused on that target. Um, you know, and although the flash and you know, uh, quite a bit of noise around all in like, at the end of the day, when you look at the results, um, a lot of people were served and there's a lot of people to this day that are still crushing it. You know whether they give homage to all in or not, like it was just a stepping stone. You know, we we were proud and saying like we never made anyone but we just helped a lot of people and, uh, and all in served its purpose.
31:04
I mean, from that first event of, you know, 50, 55 people, you know it doubled and tripled and you know, every year we would. You know, I think our first big event was like two, three hundred people and then the next one was like a thousand. I think the last one was, you know, fifteen hundred, a thousand. That was two, three years ago. Um, so, yeah, all in has definitely played a part in a lot of uh real estate.
31:26 - Jesse Burrell (Host)
And then give me, give me an example of you know I I'm sure you've seen people uh, succeed and fail, what. What is like one of the biggest traits of seeing someone you know, um not make it, and what's one of the biggest traits of someone that you're just sometimes like? I've been around enough people to where, when I know I know, especially when they're just getting started, so you just coach a lot more people. I have been fortunate to serve a lot of people and get to know a lot of people through the amazing software that we do have at you know, batch leads, um batch dialer, all those, all those different companies, but you did it at such a different, intimate level. I'd love your perspective on it.
32:06 - Alex Saenz (Guest)
Yeah, so yeah, I was able to dive into tens of hundreds of businesses, or probably a few hundred, and the biggest, the biggest thing is their inability to to spend on marketing. You know, I think I saw the biggest you know curve and success with people when they were willing to prioritize their marketing spend. You know, I've I've seen people you know pay 30, 40, 50, $60,000 for mentorship and think that's going to bring them deals Right. And although that guidance does help, you know, if you're, it doesn't matter how much money you spend on mentorship. If your budget's you budget's a few hundred bucks a month, it's going to be really hard to scale that.
32:45
So those that really just spent on marketing with faith and conviction and then worked on their skill sets, that's really what did quite a bit of it. And then I just saw so many people come and go from having different intentions when it comes to this business. So some people would just join for a hobby or side income and then some people would join with the intention of creating a business out of it to replace your nine to five. So that really mattered. And you can see, like those that were determined to like create a business, not just extra deals here and there right, not really played a part in their success. You can see it, you can see I mean different events. You know those that really bet on themselves. You know and have you know that intention to create a business and spend actual money on marketing. Not a few hundred bucks you know, like actual, actually spend, you know thousands of dollars every single month on marketing and leads and the right systems. Like those people really. You know systems. Those people really scaled and grew.
33:51 - Jesse Burrell (Host)
Yeah, and that's actually one of the biggest things that I've noticed is having the conviction to spend money on marketing. When you first start doing either your scaling, as you said, your current marketing strategies or adding one in, is it is going to take some time, sometimes you will burn a little bit money up, but if you have the right KPIs, right metrics and you can do some of those tweaks, especially for, you know, ppc stuff, it's, at the end of the day, you know, owning a software company now is not too terribly different from real estate side. On the marketing is it's being smart with AB testing, going with intuition and not being scared to spend money. And if you spend it it doesn't mean you spent it bad if it isn't a successful campaign, as long as you learn from that and make sure that you tweak or change and continue to grow that side of things. And I think you know, at the end of the day, wholesaling in particular is definitely a marketing driven business and if you don't, if you're not willing to spend the money, you're not going to grow.
34:52
God, I was working with somebody just mentoring them as a friend, because I'm not really a big paid mentorship guy, and I think they came back. I was talking to them like a week ago and they're like I want to make X amount of dollars. Oh, it was Josh Hines. I just did a podcast with him the other day and he's like I want to do 100K a month. And first question how much do you spend on marketing, literally? First question I asked him he's like four thousand bucks and I'm like, dude, you're gonna, if you, 5x your marketing return. That's incredible. You're gonna be three to six x at that time. Um, that's when you could still do like the ringless voicemails, the texting just just getting started in the cold calling. I was like you're gonna need to be at 15, 20 grand to get there consistently. Um, and it took him time, he, he did it and he got there and they do a lot more ppc now, I believe. But I'm I think they're still cold calling. But to his point is he's like I wish I would have listened to you sooner.
35:47
Um, and I think it's like a confidence thing because it's it's counterintuitive to like human nature. It's like I just got these things. I want to keep it right and you get all these things that you've been waiting your whole life for and nature, it's like I just got these things. I want to keep it right and you get all these things that you've been waiting your whole life for and then it's like you got to redeploy all that to get to that next step you want to get to and I think it's just really hard for some people and I've been broke as fuck like you. I was broke as fuck till I was 30, dude, uh, whatever. Like I've been there, life wasn't all that bad. To be honest, with you, like I had great friends, I great people, I found a way to have fun with my life.
36:19
Um the good news for both of us now is can't take away what I've learned, dude. So if I, if I, make some stupid decisions or something doesn't quite work out, I could build a backup. That's just time. It'd suck, but I I also wouldn't put myself in that position these days, um, or I think I'm smart enough to do that. But to my point is, for people that are getting started, do not go buy the shit. Learn from me and Alex, buy some, give yourself some, give yourself goals to where, if I get to this, I could get that and stick to those things and just keep focusing on your KPIs and really ratchet up that spending. If you're really trying to grow that company, if it's a lifestyle thing, everyone has their different why and their different number and their different whatever. But at the end of the day, if you really want to scale and really get to six-figure months or multi-seven-figure years, spend a shit ton of money on marketing, dude.
37:15 - Alex Saenz (Guest)
Yeah, the quicker you can go from marketing is an expense to marketing as an investment that's the fact the faster you'll grow, because then you don't have to like if I'm finding a google ads account or ppl account or whatever it's. There's no second guessing. And there's people and I know this because we've coached hundreds of people that will hesitate two, three, four weeks to even make that decision to spend on marketing Right, and in 30 days a lot can happen. And I think over the last nine, 10 years, like, our return on ad spend has always been around four X, so that's been a really good number, even last year.
37:52 - Jesse Burrell (Host)
Three to five. You know and each channel is going to be a little bit different, you know different channels that you could spend different amounts of money on. Um, there's saturation points. There's how many markets are you in? There's there's a lot of factors that go into it. But to get to six figures, honestly, how fast can you get to spending 20 grand and be good at closing and be good at disbowing? You know um, that's going to get you consistently to six figures. Now, how above you go, that depends on how great you are at what you do or how great you are at hiring the people that do those jobs. It's not rocket science, it really isn't.
38:23 - Alex Saenz (Guest)
Yeah, and then every level has challenges and obstacles. Just because you can spend $20,000 a month on marketing, who's going to handle those leads? It could be you, it could be a team member. You have virtual assistants, but then let's say you have a team of you know 16 people. Right, those are team size. Last year, 16 people, like then the biggest. The next biggest thing is the management of people, making sure they're hitting their numbers, tracking, troubleshooting systems on a daily basis, team communication, you know. So there, you know, if you're just committed to building it right, it's like you know. So there, you know, if you're just committed to to building it right, it's like you're going to enjoy every phase of the business. But as long as you keep that marketing going like you can, you can pivot and adjust, because as long as you keep that marketing going, that it keeps the water running through the company.
39:10 - Jesse Burrell (Host)
Yeah, and one thing I've really learned especially you know I'm a part of one of the biggest masterminds at Collective Genius and I mean they just opened up a CEO group to where you have to be crazy criteria to get in there. So I'm around some pretty brilliant guys. It's exciting for me to not feel like I'm one of the bigger, bigger fish in the room and I'm like man. I have a lot to learn. But to my point is they're past that, that I want to grow and make a little bit of money.
39:36
Face Now and this is some advice I want to give to people a little bit earlier in their journey is really think about what you want it to look like, because growing a big organization I we have almost 200 employees a batch around the world and you know I thought I we weren't as intentioned, we were me and any of us were just really focused on grow, grow, grow the world. And you know I thought I we weren't as intention, we were me and any of us were just really focused on grow, grow, grow, grow. We really didn't think of what we are, you know, final accomplishment, or what we wanted it to feel like. And now I love what we have. But if I could do it all over again, you know, I think maybe we would have been a little leaner or would have done it a little bit differently. So we have a little bit more freedom to the more people that you have and the more people you have to support and you have to be that leader and you're leading leaders and doing all these things, which I absolutely love, and I want to change it for the world and I do want to grow.
40:30
But my initial intention when getting into this was having some more freedom and some more time to go do things. We're still not at a point to where we could do that, because we still want to grow, we still want to do things. So the point I'm trying to get to is be intentional with you know, do you want a bigger team? Do you want a smaller team? Because it doesn't mean you're going to make more or less money, it's just.
40:52
You know there's benefits and drawbacks. You may have to do a little bit more self contributing on a smaller team. On a bigger team, you're gonna have to do a little bit more managing, holding people accountable. You know doing those things. So it's just like what, what do you want at the end of the day and what are your goals? Because I could tell you and I know you can too is money is not going to make you happier. Once you have it Getting to it, it gets rid of all of the things that you need to worry about to survive, but after that it could complicate a lot of other things as well, and you have to be very intentional of why you're doing this and what you want it to look like in the future, or else you could be miserable, working your ass off with a bunch of money yeah, yeah, spot on.
41:43 - Alex Saenz (Guest)
Yeah, we've gone through.
41:44 - Jesse Burrell (Host)
You know, I think both of us have gone through those phases where you know, I think more is more, but less is more, so it's just, you'll get to a point to where you, you have, uh, enough to live a comfortable life, and some people are just super driven and want to go, go, go and world, and that's what gets him going. That's that's not what I would want. I get to a place where I have a family now. So does he. But like I'd want to step back and spend more time with my family, and that's something that you know, me and Evo all have young families. So I guess we didn't know what we didn't know because we didn't have families yet and Evo had a young kid when we first got started. But you know, I just, it's just interesting as as your journey evolves, I guess.
42:40
But let's, let's jump to the present. Let's jump to what. Does you own two very successful businesses, what? What is your day to day look like? How big is your team in flipping helicopters and parts and how big is your team on the wholesale side, and how do you and you have a young family as well? So you know, congratulations to you too. Yeah, thank you, Thank you.
43:01 - Alex Saenz (Guest)
So, um, the real estate side, um, we have, uh, three senior closers, we have five virtual junior acquisitions they're based out of Egypt, um, but probably better English than me the guys that we hired and then we have 15 cold callers and then we do a lot of PPL, so a lot of inbound leads from a few sources now. So that keeps us steady on the wholesale side. And then I have dispositions, transactions, one transaction grow and then an admin at the office and then I'm kind of like the floating brain around. So I'm not, you know, I'm willing to make any call and, you know, try to close any deal. So we do that while we're starting to pick up some on some fix and flip projects here locally.
43:53
You know, having virtually wholesaled for the last, you know, six years, became very desensitized to actual real estate right, became like a laptop and HUD and paperwork thing, you know, communicating over email and you know just virtual work. So I missed that physical aspect of actually like flipping houses, right, and I'm picking up some good deals, actually like flipping houses, right, and I'm, and I'm picking up some good deals, so that you know that that, uh, you know that brought me a little bit more life just to actually feel like a real estate investor, because for me it was just like numbers, ads, leads, crm, and then that that's the thing I missed too, and then you're gonna run into a huge problem.
44:33 - Jesse Burrell (Host)
You'll be like, why the fuck did I start doing this again?
44:35 - Alex Saenz (Guest)
yeah, we're, yeah, we're waiting. That's why it's only really good deals.
44:38 - Jesse Burrell (Host)
I won't take on any crap yeah, I, that is the one thing, because you know I did wholesaling and flipping and and um, you know, getting the deals is obviously a high there but I really loved, you know, working with my contractor and designing a house and making a house pretty and improving to myself that, hey, I underwrote this at this. My rehab cost was that I made that. It sold this quickly because it was priced right. It was done well. I've always enjoyed flipping more than wholesaling, for some reason. Obviously, you have to get your deals through off market and stuff like that. But if I could do it all over again, it'd be super juicy stuff and you know, wholesale a handful and just have incredible flips that I could work on and hopefully one day I could get back to that. But I really love just designing houses and learning and watching people and it's just, it's just really fun for me, for whatever reason, and you seem to like that part too.
45:36 - Alex Saenz (Guest)
Yeah, it brings me a lot of joy too. So that's kind of me just rationalizing that and committing to doing some flips here. But the wholesale side is great. We're about eight different states and that's been consistent. Last year we did quite well, closed over 100 deals and we did just over $2 million in wholesale fees With a 600K ad spend. I did have two phenomenal partners, which I'm not a part of anymore, but Elijah Rubin and Mike Lima, so we were able to really set the standard and it was a really good transition for me back into real estate, which is I'll transition that About two, three years ago, which is I'll transition that about two, three years ago, uh, had the opportunity to buy, uh, a existing aviation company, parts and aircraft, parts for helicopters and some private jets and um, that was a huge left turn in in in my um, in my journey.
46:32
You know, at that time the whole song was consistent and we're doing coaching and events and you know that time the whole song was consistent, we're doing coaching and events and you know I'll be honest and just vulnerable with the audience and you it's like it just it became um, really redundant in this space and um, and I just got really, uh, I wouldn't say depressed, but just bored of it in a way like it wasn't feeling me the same way, right, and and I think that has a lot with me it's I always have to continuously reinvent myself to find that new purpose. And for me it's like okay, you know, my next step in real estate having, you know, done, great at wholesaling, okay, fix and flips done, a ton of those you know, let's get into building, you know, single family homes. But when I had the opportunity to, to really entertain the aviation space, I was immediately intrigued by two things. One, the price per product. I mean, a basic helicopter is, you know, one to three million dollars and that's a basic one. Now you go into private jets. You know basic private jets, three to eight million dollars. So that was really enticing, like the product I'm already flipping and wholesaling the most expensive product in the world, which is real estate. Okay, let's dive into aviation.
47:40
And the second thing was a global business, right, so the global business part. I'm like, okay, this is something where I can finally use my spanish. But uh, yeah, we're. Yeah, I was able to come across a distress foreclosure opportunity, probably in the aviation space, and was able to successfully acquire a seven, you know, multi-seven figure company with the help of one incredible man seen across the way, jesse. Jesse's uh been a huge help for us and we have a picture of him on our, on our warehouses, just just uh, praising the man.
48:18
But no jokes aside, it's it was quite the transition, but it really it really brought just massive excitement for me, uh, with those two things the price per product and, um, obviously, the opportunity, and then the global aspect of it. Right, you know I'm thinking, you know it may take me nine months to close my first deal in aviation, but it's took quite longer. It's like your real estate journey all over again. It's been that we're going into year three now and now we have stability in sales and our proper channels and relationships, channels and relationships, and you know it's it reminds me a lot of real estate, but it's not digitized yet, so it's it's more of a handshake and relationships type of business. Right, one of my mentors in aviation. He says you know, if you want to turn contacts into contracts, you know have to focus on the letter R and that stands for relationships.
49:14
So I'm in that buildup phase for aviation. I mean, we have two warehouse spaces here in 10p. Um, you know, we have a team of five few inventory guys, cells and then some admin and in aviation it's uh, it's one of those things where you could have a really small team and have a massive business because a lot of external vendors, um and uh, I mean you can't fit, you know 30 people in a helicopter, so it's really the aircraft only a few people. There's some you can, but so that's that's my world now. So that's been building that for the last, you know, two and a half years and really bullish on that.
49:50
Now, the reason now I'm juggling the real estate and aviation is, you know you're gonna in any business you'll experience that learning curve of you, you know, getting into the right rooms or meeting the right people, having those right relationships, um, you know, so I've having, you know, invested, you know, well, well, over seven figures into it. Um, you know two big things. One, cashflow is amazing in real estate, right, so just know how blessed you are as a real estate investor to be in this industry. So cashflow is awesome. And then, with you know, I realized like I kind of took a huge left turn into just isolation. You know, plainly put, maybe you have a similar story with batch. You just kind of stick yourself in the office and you know well. Actually that's probably more social. But with aviation I was just working a warehouse for two years, didn't talk to.
50:45 - Jesse Burrell (Host)
You know you were. You were really isolated and back to I remember you. Back to you making this left turn into aviation. I I remember sitting uh, is that cody sperber's event in vegas? And you came into my suite and you dropped a bombshell. You're like I'm getting out of real estate. I'm like what the heck are you talking about, dude? And you're like I have this thing. I met this guy. I think I have this huge opportunity and I know it hasn't went as you'd like to, as fast as you have, but that's almost every business to be completely honest with you. K, as you'd like to, as fast as you have, but that's almost every business to be completely honest with you. Kudos to you. That's the day we were playing craps. We made a bunch of money too, by the way.
51:21 - Alex Saenz (Guest)
Yeah, that was good.
51:21 - Jesse Burrell (Host)
But anyways, back on track. What I remember the most is I just like, really respected you, leaving All In and going All In on something that was very unknown when you've been so successful in what you've done and you had no reason to go do it. Besides, as you said, you wanting to get excited about something again and reinvent yourself, you just I remember you coming to me, just like every conference is the same, it's the same influencers, it's everyone stroking their ego, it's, it's this, it's that, and I'm just, I'm just over it. I just, I just I found this new opportunity and I'm just shutting everything down. I was like you are nuts, dude, um which I.
52:02
I think maybe you went too too left of a turn to where, like you, could have kept the real estate going, but really, actually, maybe you didn't, because you really had to go immerse yourself, uh, to learn. You know the aviation. And then I wasn't surprised when I heard you coming back into it. I was like okay, that, okay that, cause I knew you'd miss it, cause, like you know, I still dabble a little bit, but like I miss it too. It's just.
52:23 - Alex Saenz (Guest)
I miss this. I miss the meetups and the dinners with like the, the relationships and just the. The culture in real estate is just, it's a beautiful thing and aviation's cutthroat it's not like that it is. Most industries are not like that, and so I missed it.
52:40 - Jesse Burrell (Host)
I mean I miss, you know, working alongside my brother and he was always doing dispo for us, right, the social aspect really fueled my soul and um but I feel like that's what took it away from you too, cause I it was like you had to do it for a while and I feel like you were just so over being obligated to go to all these things. Now you could choose when you want to do something, how you want to do something or where you want to do something. That was your whole thing was going and coaching and being at all these events and making all this noise, and I feel like now you're in a good place to where it's just like you get to chill in the background, do your thing. If you want to get loud on social, you know you can. You know you could grab attention. It just sounds like you found, you know the balance that you know alex signs wants yeah, yeah, and that you've nailed it for sure now.
53:29 - Alex Saenz (Guest)
Yeah, I have a healthy balance of it now and you know, being away from it, I definitely, um the serving of people and events and just passing on knowledge definitely missed that. So I got some plans um for that, where I can leverage my time and expertise and relationships to really help people get to their goals and their desired outcomes. But, yeah, really healthy balance. Um, you know, checking out projects, reviewing deals on the real estate side, and then really my morning consists of aviation because it's it's a you know it's an early business, you gotta be a great, but yeah, it's a healthy balance and and yeah, so more updates to come on that, but I'm really bullish on it and I've met the right people along the way, just like I have in real estate.
54:16 - Jesse Burrell (Host)
Speaking of updates, you know your outlook, goals and aspirations for the future. You know what do those look like and what's guiding those principles, what's guiding you? You know what does that look like.
54:28 - Alex Saenz (Guest)
Yeah, I think number one. During those two years of isolation and immersion in aviation, I was able to have my first son, my beautiful girlfriend and soon to be fiance. I've heard that for years. Yeah, we're hearing it live right now.
54:47 - Jesse Burrell (Host)
She's like no, it's time.
54:49 - Alex Saenz (Guest)
Yeah, that's really fueled my purpose on the personal side of things just providing that next generation the path and something to providing that next, you know, generation the path and something to be proud of.
55:00
You know of our last name and and legacy, um, but really social impact probably, you know, equal to that for sure.
55:08
Um, having seen you know, to this day I'll still get messages of you know, thanks for this or this event or you know, and I really believe those years that we put into all in and serving and speaking at dozens of events and, you know, going to masterminds all over the country, like that all has a butterfly effect. And I'm at the point now, years later, now I'm 28, that in my early 20s you know those efforts didn't go in vain, that in my early 20s you know those efforts didn't go in vain. And so now, going into looking forward to more, I'm looking forward to doing more of that planting more seeds, helping more people, you know, in real estate and we'll see how it looks like serving people in aviation, but you know, maybe it's just saving millions of lives with firefighting helicopters or something right. So you know, just really having that social um, social impact. And I believe I just focus on the family and social impact, you know, alongside with God it's. You know, I'll never, I'll never starve, yeah.
56:07 - Jesse Burrell (Host)
Yeah, and, and I mean that's why I'm here right now doing the property perspective podcast for batch service and I, you know, I went into a little bit of isolation at the beginning of you know, when I was in real estate and then, when batch started, I was everywhere doing everything and I I think to, as, as it happened to you I got, I got a little burnt out and then, um, you know, I have a growing family.
56:30
I have a son that's two and a half now and a daughter that's four weeks old, and I just, I, I think I I kind of got in a similar boat to where I kind of just shoved my head in the sand and I, the thing I miss most is is getting those messages and getting people reaching out to me on Instagram.
56:47
And I am a private person, as are you, um, and I really wrestle internally with, you know, doing these things and not doing these things for the simple fact that, like, I love helping people and getting inspiring someone, but at the same time, you know, I like to be private and don't always want to be on social. So I'm trying to find that balance and I think podcasting is a good place to start, um, doing the reels and the tiktoks. Um, I'm still getting, you know, kind of nudged by. You know my leadership team over at batch, because I am that face but I'm, I'm getting there, but I'm starting with this and and I hope that you know us talking could help inspire someone you know today, because I know there's a lot of gems and you know what we've talked about today.
57:34 - Alex Saenz (Guest)
Well, I think. And then for you, it's because I've wrestled with that back and forth, and especially when I realize like I could be really good at it, but then that's where that burnout led years back, and what I'll say is this it's like that is always going to happen. But for you, I think, it's a lot easier because you have an incredible product that can actually service a lot of people, right? So you know, know, it's like the personal brand as a face of the company, but also the product, just speaks volumes. I mean, we use it ourselves on a daily basis. So, yeah, that that alone. Yeah, you change.
58:10 - Jesse Burrell (Host)
if not, you've already changed, you know, thousands of lives through yeah, we have, but I haven't done it through that social impact and I'm very passionate about the product we have. In the product we, I mean, the passion is there. I think about it all the time. I have, as you know, some personal stuff going on in my mind. I'm still sitting here doing some podcasts and I'm still asking about product roadmaps and what can we do and how can we make our new AI algorithm better and what about about this idea, like it's?
58:38
My passion is giving people incredible product to get their first, second, fifth, 10th deal, but at the same time, I need to talk about it. I need to talk about my story and I need to talk about, you know, some of the things that I've learned along the way that could potentially help people, and I've done a disservice to you know myself because I do love that. So I'm trying to look for that balance as well. Now I'm going to see what that looks like. I'm intentional to where. If I don't want to do something, I'm not going to, but I love being able to hop on a podcast with you and shoot the shit for an hour Like it's. It's fun. I'm going to be energized for the rest of the day. It's good for my soul, for sure.
59:22 - Alex Saenz (Guest)
Yeah, soul for sure. Yeah, I feel that upbeat energy too, so we'll both make the declaration to help more people serve more lives and help people make a lot more money.
59:26 - Jesse Burrell (Host)
so, final thoughts, last things, before we go, I like to kind of ask um, you know what's a book that really changed your life? Maybe a book that no one's heard of, because you've actually helped me on, kind of my spiritual journey with George Pratt and you've went that you have definitely went down a path much further and deeper to find, you know, the happiest version of Alex. What's? What's a great book and what's advice you would give for someone that is, let's not even say, real estate, that is an entrepreneur, and I don't care if it's the beginning, middle or end, but, like, give me a favorite book and just give me a gem to end this on.
01:00:06 - Alex Saenz (Guest)
Yeah, I think the greatest thing I've heard when it comes, like you know, the book side of things, you know it's like you know, don't tell me what, don't ask me what book, tell me your problem, right. So I think you say that generally because and I'm going to give a book because I do have a number one for me but I say that because everybody's at different stages of their journey, like whoever you're watching this could be just starting, struggling or thriving, right, and so just be very open to those around you on, like, the specific problem, because I think ego gets in the way a lot and it could be the close you could be around the people that have the answer and more often than not you are it because they could have either that perspective, the answer, or the evidence of overcoming that problem. Now, when it comes to the book, the one that made probably the biggest impact in my early 20s was a book called the Big Leap by Gay Hendricks, and in the book there's a concept called upper limit problem, and it's the challenges or the fake problem that's, you know, sits above us, that you know, disallows success and breakthrough. So, yeah, the Big Leap by Gay Hendricks, and you know, upper limit problems. There's an acronym in there and it pretty much the.
01:01:41
The concept is anytime you, you know, you feel the resistance, it's just say, oh, like, oh, that's easy, oh, that's so in my mind, like anytime there's a, you know, a tough conversation to be had or something's falling apart or something challenging, personal or business, it's like, oh, you know, it's just another upper limit, right, but all those, all those problems, do you know you could break through all, any and all problems if you, if you believe so? Um, that that's a really good uh book that has changed my, my, my life. And then, obviously, you mentioned him earlier, but Dr George Pratt, which I've really come close over the last few years with Um. He's a psychologist out of San Diego and he's been incredible.
01:02:21 - Jesse Burrell (Host)
Oh shit, I'm insane. I should be, I should reach out to him.
01:02:24 - Alex Saenz (Guest)
I should go see him actually.
01:02:26 - Jesse Burrell (Host)
Didn't even think about that.
01:02:27 - Alex Saenz (Guest)
Oh, yeah, me neither, I forgot you're there, but, yeah, he's been an incredible support system for myself. And, um, yeah, and I think the biggest thing like, um, yeah, and I think the biggest thing like, how do I explain this without crying? Um, like it doesn't matter? Um, it doesn't matter if you think you have a problem or not, it's, it's just.
01:02:56
Or even if you say you have depression or anxiety, if you have it or you don't have it, just always find continuous improvement right, even if you're not depressed. Just keep going at it. Because when I started doing therapy and psychology work, um, it was at the point where I needed it, right. But if I would have years back, I could have prevented a lot of those pain experiences and traumas that I self-inflicted, um, because I didn't have those tools right. So, even if you don't need it now, just make it part of you know your life to have that I self-inflicted because I didn't have those tools. So, even if you don't need it now, just make it part of your life to have continuous improvement through therapy, psychology, god, spirituality, mindfulness and all the above. So that's something I've been dedicated over the last few years.
01:03:36 - Jesse Burrell (Host)
I know, being more than 10 years your senior, I was going to you for advice about a lot of these stuff because you really started spending a lot of money and a lot of time on seeking out incredible people. And you know, I did work with Dr Pratt for a little bit and he's someone that I'd like to work. He's not cheap, so, um, but he, he's truly an incredible person and he he he did really help, uh, me, and I actually still use quite a bit of the of some of the exercises that he taught me. And, um, speaking of that, I kind of want to go back to some of our sessions that are recorded and and kind of go over it. I could probably run AI through those now and really grab some of those gems out of it.
01:04:18 - Alex Saenz (Guest)
I put all of my therapy notes so um. The robots know everything about me now. Yeah.
01:04:23 - Jesse Burrell (Host)
That's funny. That's funny. Um, a great book. I'll, I'll, I'll end with a great book before we completely end, cause I want to get all your socials. But let's say you are kicking ass and you're doing incredible. Um, you know, sometimes I like to see to think that sometimes I'll be feeling myself, and if you're ever really feeling yourself, just go read a David Goggins book and he'll make you feel like a piece of shit. Most incredible person. I feel like I'm what my mantra lately has been. I know I'm uncommon, I've been very successful, I'm a lot of things like. The new thing that's driving me and that I'm digging into is how could I be uncommon among the uncommon, and how far and how deep and how much more discipline do I have to be to be the uncommon among the uncommon? So that's kind of my last thought, because he is just that guy. He's uncommon times infinity like he's also crazy, in my opinion.
01:05:20 - Alex Saenz (Guest)
Legitimately crazy For sure.
01:05:22 - Jesse Burrell (Host)
But really inspired me to. I've worked very hard on a lot of things and on myself and he just really showed me to your point you're never done and you never should be satisfied. But before we do go, how do we get a hold of Alex Saenz If someone was, let's say, inspired or has questions or just wants to get to know the coolest person in my address book?
01:05:50 - Alex Saenz (Guest)
Yeah, you can reach me directly on Instagram or Facebook at Alex Saenz, at Alex S-A-E-N-Z. If it's a email, you can email me directly at. I have like 10 emails Alex at investor helpcom. It's probably the best one, alex, awesome Investor helpcom.
01:06:10 - Jesse Burrell (Host)
Any any final thoughts before we wrap this up Are we good to go?
01:06:14 - Alex Saenz (Guest)
No, I appreciate you guys. You and the batch team having me on the podcast, Look forward to being on in the future with some more cool updates and some more gems. And then you know, look, whether you're just starting looking to grow or scale, you know, make it happen. You deserve success and if you guys have any questions or need help, we're always here for it.
01:06:37 - Jesse Burrell (Host)
Yeah, and everyone, thank you for listening to another episode of the Property Perspective. I'm Jesse Burrell, CEO of Batch. You can find me on Instagram. First and last name Jesse Burrell. Same thing on TikTok. Until next time, let's get it Peace.
01:06:52 - Hope (Announcement)
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