Her light, Her Journey

EP 7. Finding Your Talent: Connecting People & Opening Doors in Tech

Kyoko Yamashita

Madeleine works as a project manager in tech at Business Region Göteborg. Her job is to make Gothenburg a great place for startups and scale-ups in the tech industry. She’s really passionate about connecting people and opening doors for them.

One thing that really touched me during our conversation was when she shared her biggest breakthrough—getting her current job. Before that, she tried reaching out to people, but many didn’t listen. However, once she had the title and company behind her, people started paying attention. That experience taught her something important: no matter someone’s title or company, she wants to truly listen and respect everyone she talks to.

Madeleine also runs Beta Lunch, a women’s networking event in tech, which now has 200 members in Gothenburg. She used to think of herself as just an average person, but through her work, she discovered her true talent—bringing people together and creating opportunities for them. This gives her so much joy and fulfillment.

She has a big network and is always happy to help startups and scale-ups connect with the right people. So, if you’re thinking about starting a company or growing one, she’s a great person to talk to. And if you’re curious about jobs in Business Region Göteborg or venture capital, this episode will be really interesting and helpful. I hope you enjoy it!

Follow her journey at Madelene ✨ Näslund 

Her recommended podcast: Where Should We Begin? with Esther Perel 

The podcast she is in: #73. Techbegreppen du behöver känna till. Kvant, SaaS, deeptech, greentech, medtech & defencetech - Business Region Göteborg 

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