Avalanche Live
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Avalanche Live provides interviews with your favorite web3 builders, covers key updates, projects & discussions driving mass adoption.
Avalanche Live
How Lecrae Used Blockchain to Redefine Music Ownership and Fan-First Releases
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Avalanche
Today we’re talking about how EVEN is transforming how music reaches fans — flipping the script on traditional streaming by empowering artists to sell directly to their communities. With chart-topping stars like Lecrae, J. Cole, and Smino embracing the platform, EVEN is scaling its impact with a custom Avalanche Layer 1 built with AvaCloud. This conversation will unpack why the team chose Avalanche, how this shift benefits artists and fans, and what the future of music looks like when creators own the moment.
Speakers:
- Breevie – Host, Senior Marketing Manager at Ava Labs
- Mag Rodriguez – CEO & Founder, EVEN
- Brian Richard Griffin – Digital Operations Manager, Reach Records
- Jacob Cvengros – BD Manager, Consumer Enterprise, Ava Labs