Using Tokenized Whisky to Reshape the Collector Experience

Today we talk to,Suntory Global Spirits, the parent company of Bowmore, who is redefining how luxury goods meet blockchain innovation. With Bowmore’s centuries-long legacy of whisky craftsmanship, Suntory is launching its first-ever tokenized whisky collection on Avalanche combining heritage with digital ownership. Today we’ll explore why Suntory chose Avalanche, how tokenization reshapes the collector experience, and what this milestone means for the future of luxury spirits. We’ll also dive into Bowmore’s rich history, the TOKEN2049 debut, and the exclusive experiences designed for collectors.

Speakers:

• Breevie – Host, Senior Social Media Manager at Ava Labs　
• Teddy Joseph – Global Brand Ambassador, Scotch & Irish, Suntory Global Spirits
• Alex Kong-Sing – Head of Finance, SBEAP