Unfold Podcast
Follow Jason and Hwanjoe from Tenfold Production as they give listeners a behind-the-scenes insight into the commercial production industry. From technical skills to business and branding, find out what exactly it takes to be a creative in today's filmmaking industry.
Unfold Podcast
The One Skill Holding You Back From Scaling Your Video Business | Unfold EP. 43
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Scale isn’t a gear problem—it’s a communication problem. In this episode, we break down how poor communication silently caps your revenue: weak briefs, wearing every hat, unclear hand-offs, and misaligned client expectations. You’ll hear a candid story about an Olympics project that derailed due to trust and pre-production gaps—and the exact fixes that turned things around.
What you’ll learn:
The real reason filmmakers struggle to scale (and how to diagnose it fast)
How late or missing briefs create chaos on set—and how to prevent it
A simple way to hand off from sales to directing without breaking trust
How to price and quote with clarity to avoid scope creep
When to say no (or pass to a better-fit director) so your pitches land stronger
Practical tools: team roles, expectations, and a client brief checklist you can start using today
🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
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Follow Tenfold Production: https://www.instagram.com/tenfoldproduction