What’s the difference between a $20 bottle of vodka and a $50 one?

Nothing—except the story you’ve been told.

In this episode, Bryan Karas sits down with award-winning creative director Christopher Donovan (Apple, Nike, HBO) for a conversation that throws out the marketing rulebook and replaces it with something more impactful: performance branding.

Inside:

• Why brand is just another word for trust
• How to break free from transactional messaging and spark emotional resonance
• The branding misstep that could cost Tesla its audience
• Why it’s not about “more data”—it’s about better storytelling
• And why nobody falls in love with a calculator (unless you were a TI kid…)

Whether you’re building a DTC startup or leading a legacy brand, this episode will make you think differently about creative, growth, and the stories your audience actually wants to hear.

Connect with Chris: https://www.linkedin.com/in/christopherdonovan001/

Connect with Bryan:

https://www.linkedin.com/in/bryankaras/ 

https://bryankaras.com/ 

Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/ 

Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/