111 - The Power of UGC

Coffees and Content

Coffees and Content
111 - The Power of UGC
Jun 12, 2024 Season 1 Episode 11
Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies

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In this week’s episode I talk about the power of user-generated content (UGC) and how it can be a game-changer for businesses looking to connect with their audience on social media. I discuss how UGC is revolutionising the marketing landscape by providing authentic and trustworthy content created by smaller content creators, which can be more effective than traditional influencer marketing. I also touch on how UGC encourages active audience participation, enhances social proof, and builds trust between brands and their customers.  


Throughout the episode, I share tips on incorporating UGC into your social media strategy and encourage you to ask questions specific to your own business needs.


In this episode you will learn:

  • How user generated content (UGC) can help you connect with your audience
  • How UGC is changing the marketing landscape compared to traditional influencer marketing
  • Why UGC is more cost-effective for smaller businesses
  • Ways that UGC can enhance your social proof and authenticity
  • The importance of having a solid foundation before engaging in influencer marketing
  • How influencer marketing in PR can boost SEO and reach new audiences

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Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz

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