Coffees and Content
Coffees & Content: No-Fluff Social Media & Marketing Insights
If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place.
I’m Loren Tomlinson — founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space.
In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you.
Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable.
So grab a coffee, hit play, and let’s dive in.
☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective
Coffees and Content
Content Planning 101: Mastering Your Content Pillars (TBT)
It's a THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet).
This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience.
I have an easy to follow Content Planning Workbook for you that you can download here if you wish to go through it alongside the episode. Alternatively, if you’re not somewhere where you can write, listen now and download the workbook later.
In this episode you will learn:
- The importance of having unique content pillars that sum up your business on social media
- How to identify your three to five core content pillars
- Effective ways to match content pillars with different content types
- How you can use this information to easily create 16-20 pieces of content per month
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I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email.
Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!
Resources:
Get your Content Planning Workbook HERE
Get in touch:
Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz
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