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In Her Empire Era | Marketing & Business Podcast
In Her Empire Era | No-Fluff Business & Marketing Insights
If you want straight-to-the-point business and marketing insights that actually move the needle, you're in the right place.
I'm Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I've built a seven-figure agency helping brands grow online, and now I'm sharing everything I've learned to help founders and business owners build something they're proud of.
In Her Empire Era is where business and marketing meet. Expect real talk on what's happening in the digital space, the strategies that are actually working, and honest conversations about what it takes to grow and scale in today's world.
No fluff. No textbook advice. Just the stuff that matters - delivered by someone who's in it with you.
Grab a coffee, hit play, and let's get into it.
🎙️ Follow & connect: @inhererampireera & @loren_thesocialcollective
In Her Empire Era | Marketing & Business Podcast
Social Sessions: How DMs, Community & “How I” Content Are Changing the Game
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this Social Sessions episode of Coffees and Content, I’m back with the incredible Amy (@amzdicko) from The Social Summit for round two - and we're diving into the conversations that matter most right now in digital marketing.
We’re unpacking:
- Why your DMs are more powerful than your feed (and how Amy sold out her conference using them)
- The Instagram update I’ve been waiting for (hello, voice note transcripts 🙌)
- Whether Instagram is still worth your time in 2025 (spoiler: it depends on your goal)
- Why UGC is evolving and what brands really want now
- The shift from how-to to how-I content - and why personal storytelling is outperforming polished strategy
If you’ve been feeling like your content isn’t cutting through, your audience feels flat, or you’re questioning what’s actually working right now… this one’s for you.
You’ll also get a behind-the-scenes look at the Social Summit 2025 (and a sneaky community discount too).
Let’s get into it.
WHAT YOU’LL LEARN:
- How to sell without “selling” using DMs
- Why EGC (employee-generated content) might be the new UGC
- What’s actually impacting your Instagram reach (plus real stats)
- The power of sharing personal stories, not just tips
- The platforms I’m focusing on for visibility vs conversions
SOCIAL SUMMIT DISCOUNT CODE:
Use SOCIAL50 at thesocialsummit.au for 50% off your ticket (exclusive for Coffees & Content listeners!).
JOIN THE GROWTH EDIT:
For the first time ever, I’m sharing the behind-the-scenes of how I built my six-figure marketing agency - in a private podcast called The Growth Edit.
No gatekeeping. Just real talk, real numbers, and real lessons from $500/month to six figures.
Sign up free → coffeesandcontentpod.com/the-growth-edit
Have a question? Click here to send it to me!
Links:
- Join the IHEE WhatsApp community
- Follow on Instagram: @inhererampireerapod
- Find Loren on LinkedIn: Loren Tomlinson
- Visit us at: inherempireera.com
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If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.
