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In Her Empire Era | Marketing & Business Podcast
In Her Empire Era | No-Fluff Business & Marketing Insights
If you want straight-to-the-point business and marketing insights that actually move the needle, you're in the right place.
I'm Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I've built a seven-figure agency helping brands grow online, and now I'm sharing everything I've learned to help founders and business owners build something they're proud of.
In Her Empire Era is where business and marketing meet. Expect real talk on what's happening in the digital space, the strategies that are actually working, and honest conversations about what it takes to grow and scale in today's world.
No fluff. No textbook advice. Just the stuff that matters - delivered by someone who's in it with you.
Grab a coffee, hit play, and let's get into it.
🎙️ Follow & connect: @inhererampireera & @loren_thesocialcollective
In Her Empire Era | Marketing & Business Podcast
Instagram DMs That Convert: The Secrets Behind High-Performing Sales
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It’s another THROWBACK THURSDAY week… which means we’re resharing one of our most-loved Coffees and Content episodes (that you may have missed the first time around).
This time, we’re diving into the question so many of you are asking: are you selling the right way on Instagram?
In this episode, I break down exactly how to use Instagram’s most powerful (and often underused) sales tool - the DMs. You’ll learn how to turn conversations into conversions, why content needs to educate and inspire (not just sell), and how to use tools like ManyChat to do the heavy lifting behind the scenes.
This one’s all about making Instagram feel like a place of connection, not just another marketing task on your to-do list.
In this episode you’ll learn:
- Why DMs are the most powerful sales tool on Instagram (and how to use them with strategy)
- What content you actually need to build trust and generate sales
- How to spark genuine, helpful conversations that lead to aligned clients
- Why ManyChat is your secret weapon for automating without losing connection
- How to structure an Instagram sales funnel that doesn’t feel icky
- The content types that build warm audiences and get them ready to buy
🎧 Tune in now by searching “Coffees and Content” wherever you get your podcasts - Spotify, Apple, all the places.
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://lorentomlinson.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email hello@coffeesandcontentpod.com
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