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Coffees and Content
Coffees & Content: No-Fluff Social Media & Marketing Insights
If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place.
I’m Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space.
In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you.
Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable.
So grab a coffee, hit play, and let’s dive in.
☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective
Coffees and Content
How We Sold Out Our Biggest Event Yet in Two Weeks (With Zero Ad Spend)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
I'm pulling back the curtain on the launch of In Her Empire Era (a sold out, nearly 60-woman private cinema experience for women in business) and breaking down exactly how it happened with no ad spend and one launch email.
The short answer? Years of work. The long answer? This episode.
In this episode I cover:
- Why most launches feel harder than they need to
- What actually builds a sellout-worthy audience over time
- Why alignment beats ad spend every single time
I'm also sharing the personal story behind why The Devil Wears Prada inspired the whole thing - including the week at New Zealand Fashion Week that completely changed the direction of my career.
LINKS & RESOURCES
Join the In Her Empire Era waitlist → thesocialcollective.co.nz/in-her-empire-era
Follow us on Instagram → @loren.thesocialcollective
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Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://lorentomlinson.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email hello@coffeesandcontentpod.com
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