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In Her Empire Era | Marketing & Business Podcast
In Her Empire Era | No-Fluff Business & Marketing Insights
If you want straight-to-the-point business and marketing insights that actually move the needle, you're in the right place.
I'm Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I've built a seven-figure agency helping brands grow online, and now I'm sharing everything I've learned to help founders and business owners build something they're proud of.
In Her Empire Era is where business and marketing meet. Expect real talk on what's happening in the digital space, the strategies that are actually working, and honest conversations about what it takes to grow and scale in today's world.
No fluff. No textbook advice. Just the stuff that matters - delivered by someone who's in it with you.
Grab a coffee, hit play, and let's get into it.
🎙️ Follow & connect: @inhererampireera & @loren_thesocialcollective
In Her Empire Era | Marketing & Business Podcast
Marketing Decisions That Actually Moved the Needle in 2025
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I'm back with one of my favourite people, Amy Dickinson from the Social Summit, and now also the 1-800-CHATLINE podcast, because we've officially converted her to the podcasting world.
This one is a proper behind the scenes conversation. Amy and I are breaking down the marketing decisions we each made in 2025 that have had the biggest impact on where our businesses are today. No fluff, just the real stuff.
We're talking about what's actually driven ticket sales, how we've approached sponsorships and partnerships, why getting into the DMs is still one of the highest ROI things you can do, and how we've both built ecosystems around our businesses rather than just relying on one channel.
I'm also sharing what shifted for me when I finally handed the social collective's marketing over to my in-house team, and why that decision completely changed how I show up as a founder.
In this episode we cover:
- Why capturing Instagram handles at events changed everything for Amy's ticket sales strategy
- The DM approach that's driving more conversions than any ad spend
- How to find aligned partnerships that actually pull their weight
- What it looks like to build a personal brand alongside a business brand
- Why putting your pricing on your website is one of the smartest things you can do
Have a question? Click here to send it to me!
Links:
- Join the IHEE WhatsApp community
- Follow on Instagram: @inhererampireerapod
- Find Loren on LinkedIn: Loren Tomlinson
- Visit us at: inherempireera.com
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