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In Her Empire Era | Marketing & Business Podcast
In Her Empire Era | No-Fluff Business & Marketing Insights
If you want straight-to-the-point business and marketing insights that actually move the needle, you're in the right place.
I'm Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I've built a seven-figure agency helping brands grow online, and now I'm sharing everything I've learned to help founders and business owners build something they're proud of.
In Her Empire Era is where business and marketing meet. Expect real talk on what's happening in the digital space, the strategies that are actually working, and honest conversations about what it takes to grow and scale in today's world.
No fluff. No textbook advice. Just the stuff that matters - delivered by someone who's in it with you.
Grab a coffee, hit play, and let's get into it.
🎙️ Follow & connect: @inhererampireera & @loren_thesocialcollective
In Her Empire Era | Marketing & Business Podcast
Building a Personal Brand That Actually Works With Stephanie Lai
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I am so excited about this one. I'm sitting down with the incredible Stephanie Lai - award-winning content creator, Kiwi entrepreneur now based in Sydney, founder of Besa Social, and honestly one of the most authentic people I've come across in this industry.
We got into everything ... and I mean everything.
Steph has been creating content since three months after Instagram hit the app store, built a travel following over years of showing up consistently before anyone was paying attention, and has quietly grown a marketing agency, a supplements brand, a matcha brand, and a tech company - all while staying completely true to who she is online.
This episode is for anyone who's ever wondered how long it actually takes to build something real, why authenticity isn't just a buzzword, and what it looks like to grow a business without burning yourself into the ground doing it.
In this episode we cover:
- Why it took three solid years before Steph saw any real traction - and what kept her going
- The reason she refused to merge her accounts even when an agent told her she was losing money
- What the first six months of building Bea Social actually looked like
- Why voice noting your community might be the most underrated thing you can do
- Where Steph sees content creation heading in 2026 and why there is still absolutely a seat on the bus for you
LINKS & RESOURCES
Follow Steph → @stephanielai and @thetravelkid.nz
Follow me → @thesocialcollectiveofficial
Have a question? Click here to send it to me!
Links:
- Join the IHEE WhatsApp community
- Follow on Instagram: @inhererampireerapod
- Find Loren on LinkedIn: Loren Tomlinson
- Visit us at: inherempireera.com
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