Coffees and Content

How Video Killed the Podcast Star (and a serious look at our marketing)

Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Season 5 Episode 7

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0:00 | 26:39

In this episode, I'm sharing my candid reflections on the challenges of podcasting in the age of video content, platform pressure, and the importance of authentic engagement. I'm chatting through my journey of balancing quality with authenticity, the impact of platform choices on content creation, and practical advice for marketers and creators.

Key Topics

  • The impact of platform pressure on content creators
  • The shift from traditional podcasting to video and social media
  • Authentic engagement versus performative content
  • Strategies for sustainable content creation
  • The importance of focusing on platforms that align with your brand

Resources:

  • The Social Collective Marketing Audit - https://www.thesocialcollective.co.nz/marketing-audit



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