Building a Real Estate Business That Works with Motherhood with Michelle Hawco Artwork

Breakthrough with Coach B

We are on a mission to help successful real estate agents streamline thier business so they can work less while earning and living more. How do we do it? The Breakthrough Method.

Created by Broker-Owner and Business Coach Braden Wheatcroft, the Breakthrough Method is designed to help you regain ten hours a week every 90 days while still growing your business.

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Breakthrough with Coach B

Building a Real Estate Business That Works with Motherhood with Michelle Hawco

April 28, 2025 • Braden

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🎙️ Hosted by: Braden Wheatcroft
🎧 Special Guest: Michelle Hawco – REALTOR®, founder of The House Mom, and leader of the Empowering Real Estate Moms Circle

🔹 Episode Summary:
This week on Breakthrough with Coach B, I’m sitting down with my friend and real estate pro, Michelle Hawco, for an episode that’s going to hit home—especially if you’ve ever wondered how to build a business without missing out on life (read: time with your kids). Michelle started her real estate career at 27 – with no kids and a ton of hustle. Fast forward to today: she’s got four homeschooled kids, a thriving real estate business, a team that includes a virtual assistant, and more freedom than ever. And she didn’t get there by doing things the “traditional” way.

We talk about the early days of grinding, her mindset shift around spending and growth, and how becoming a mom actually helped her stand out in the industry. From bootstrapping marketing to finally hiring her first VA, Michelle shares what’s worked, what didn’t, and how leaning into her identity—not hiding it—became her biggest asset.

🔹 What You’ll Learn in This Episode:
✅ Why Michelle built her business around motherhood—not in spite of it
✅ What it looked like to blend family life with client care (yep, babies at showings!)
✅ How she leaned into the “mom brand” and built real trust with clients
✅ What finally pushed her to hire a VA—and how it reignited her inspiration
✅ Real talk about the fear of investing in help before the leads are flowing
✅ How technology, systems, and time blocking gave her her freedom back

🔹 Bumper Sticker Worthy Quotes:
💡 "People work with people they know, like, and trust." – Michelle Hawco
💡 "I acknowledge that my business and life would be better if I had help, BUT I don’t have enough leads coming yet to hire that person—that’s the chicken and the egg." – Braden Wheatcroft
💡 "What I’ve noticed the most with hiring somebody is that I’m inspired again!" – Michelle Hawco
💡 "When you’re in alignment with your values and your own integrity, you’re happy." – Michelle Hawco
💡 "Technology is key to my freedom." – Michelle Hawco
💡 "Lead with revenue." – Gary Keller

🔹 Resources & Free Downloads:
📚 Read The Millionaire Real Estate Agent by Gary Keller
🔧 Check out Outsourced Doers – the VA company Michelle uses
👩‍👧‍👦 Learn more about the Empowering Real Estate Moms Circle

🔹 Next Steps:

✅ Make a list of what’s not working—or what you dread doing—and delegate that first
✅ Block time for your business AND your family—both deserve structure
✅ Subscribe to my email list for more real-world strategies and inspiring convos like this one

✅ Give Michelle a follow over on her Instagram

🔹 Connect with Us:
🌎 Website: BradenWheatcroft.com
📱 Instagram: @bradenwheatcroft
📩 Email: braden@bradenwheatcroft.com