
Creative ICU by AdvertisingHealth
Listen to the all-new Creative ICU podcast series, as we scrub up and dissect the most fatal ailments affecting healthcare advertising. Join your host, Tim Jones as he hands fellow LIA jurors a surgical blade and asks them to uncover the issues affecting our ideas, and ultimately prescribe treatments to help make them better. Listen weekly wherever you get your podcasts. Proudly brought to you by Advertising-Health.com, and the London International Awards.
Creative ICU by AdvertisingHealth
Diego Freitas & Mauro Arruda Visit Medicine Avenue
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AdvertisingHealth
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Season 1
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Episode 6
Today on Medicine Avenue we are joined by the Brazilian creative duo that is Diego Freitas & Mauro Arruda. They have recently made headlines by launching FCB Health Brasil, the network’s first-ever dedicated offering in Latin America, in their new roles as Co-Managing Directors and ECDs.
Prior to this, Diego and Mauro led a successful creative charge at Havas Health, where their work won awards at almost every major festival - most notably, their Parkinsounds campaign.
In this episode, we talk to them about their early careers; what they have learnt from serving on many awards juries; and what piece of work still haunts them to this day…