Swearing By It
Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.
Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.
Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.
Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.
If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.
Swearing By It
Doing It Anyways: Overcoming Doubt and Pursuing Your Passion
We all have fears and anxieties that can hold us back, but true strength is found in your ability to work through those feelings and use them as a learning experience.
In the very first episode of Swearing By It, Audrina and Sydney delve into the doubts they had before committing to this podcast and explore the reasons why they chose to pursue this goal anyway.
As women in the business world, it’s often challenging to allow ourselves to show our struggles and open up about our experiences. Through this podcast, Sydney and Audrina aim to change that way of thinking by creating a safe space for women to ask questions, share their stories, and build their business and confidence.
In this Conversation:
- The reasons Audrina and Sydney had for not starting this podcast, like the fear of public speaking, being judged by peers, comparing yourself to others, and tough task of giving yourself permission to be real
- Learning how to navigate these fears so they propel you forward instead of hold you back
- The power that comes with not bypassing the hard parts, but exploring them, becoming vulnerable, and feeling motivated (not shamed!) by sharing your story
For more unfiltered conversations about entrepreneurship, family life, and managing the daily demands of “doing it all”, click the Follow button so you don’t miss an episode!
If anything we talked about resonated with you, we’d love to hear about it! Always feel free to reach out with questions, comments, or future topics you want to hear.
Connect with us:
Instagram: https://www.instagram.com/swearingbyit/
LinkedIn:
Audrina: https://www.linkedin.com/in/audrinablackburn/
Sydney: https://www.linkedin.com/in/sydneymsherman/