Swearing By It
Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.
Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.
Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.
Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.
If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.
Swearing By It
Sydney's Story: Does Your Past Determine Your Future? How Our Choices Shape Our Journey
Do you ever stop and think about how all your past decisions led you to where you are now?
In Part Two of this episode, Sydney and Audrina continue their discussion on how their choices have shaped their present careers, future career paths, and personal relationships. Being an entrepreneur is in Sydney’s blood! She was born into a family of entrepreneurs, as both her parents are business owners who made sure all their children grew up knowing what it takes to run a business. She explores how her life experiences have formed the ideas for multiple businesses, including The Etho and The Hive.
The path of entrepreneurship is not usually a linear journey, it ebbs and flows with each decision you make. We’ve discovered that the people we meet along the way have a huge impact on the success of our businesses. Hiring the right people makes all the difference! Sydney explains that her team is the reason The Hive was able to keep running while she was going through some life-changing events with her family.
Being an entrepreneur gives us the ability to work for ourselves in a way that is true to our values, and more importantly, the ability to not work for a company making decisions we don’t agree with. From struggling to success – we’ve been through financial difficulties and broken relationships on the way to having the companies we have now. Don’t worry, we’ll go through the details of each (and how we made it out the other side!) in future episodes!
In This Conversation:
- Sydney shares her backstory––from starting a business in the midst of getting a college degree to managing a business with a partner she didn’t align with, entrepreneurship, and the independence it offers, has been a consistent driving force in her life. (Listen to Part 1 to hear Audrina’s story!) [link to episode]
- The ups and downs of running a business while managing the challenges of family relationships and raising children.
- The difficult situations and decisions that have to be made behind the scenes of building a business––Sydney takes us through the journey her businesses took during the pandemic and childbirth, and how she relied on her team and family to keep the companies afloat.
For more unfiltered conversations about entrepreneurship, family life, and managing the daily demands of “doing it all”, click the Follow button so you don’t miss an episode!
If anything we talked about resonated with you, we’d love to hear about it! Always feel free to reach out with questions, comments, or future topics you want to hear.
Connect with us:
Instagram: https://www.instagram.com/swearingbyit/
LinkedIn:
Audrina: https://www.linkedin.com/in/audrinablackburn/
Sydney: https://www.linkedin.com/in/sydneymsherman/