Swearing By It
Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.
Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.
Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.
Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.
If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.
Swearing By It
A Day in the Life – What It Actually Looks Like to be an Entrepreneur
What does it really mean to be an entrepreneur? It’s not the lavish lifestyle you might think—Spoiler: it’s a whole lot messier.
In this week’s episode, Audrina and Sydney dive into what their days as busy founders entail, without sugar-coating anything. Before becoming entrepreneurs, we all pictured the ideal lifestyle: relaxed mornings by the pool, afternoon pilates classes, and restful evenings – with a full night’s sleep!
Now we know better! While we think it’s a great lifestyle to aspire to, we’ve learned that running your own business is A LOT of work. You need to prepare yourself to embrace the reality of entrepreneurship; it’s consistent outreach to build a community, practicing your pitch and gaining confidence in selling your services, and learning new skills you never thought you’d need.
But we promise you it is still the best choice we’ve made—this life is 100% worth it for us.
Sydney and Audrina discuss their top tips for getting comfortable with sales and the importance of asking good questions, to yourself and your clients. We explore the length of time it really takes to get your business off the ground, and whether you start strong or have slow growth, don’t get discouraged—it usually takes more time than you’d think! This time period, though, has the ability to show how resilient and flexible we can be in both our business strategies and our mindset.
What has surprised you the most about being an entrepreneur?
Let us know in the comments!
In This Conversation:
- What is your sales style? How can you lean into what you’re good at to feel more confident on your sales calls? We also discuss our process for preparing for sales calls, how we structure the call, and how we maintain a lens of curiosity during them.
- The financial complexities involved in owning your own business. Often, as a founder, you’re the one making the least money and doing the most work—we talk about what steps you can take to plan ahead and prepare yourself for these challenges.
- The amount of work that goes into building your business. You’ll be continuously connecting with potential clients, doing social media marketing, learning how to manage your finances, and more. All while maintaining your sanity! It’s a lot of work, but we know you’re capable!
For more unfiltered conversations about entrepreneurship, family life, and managing the daily demands of “doing it all”, click the Follow button so you don’t miss an episode!
If anything we talked about resonated with you, we’d love to hear about it! Always feel free to reach out with questions, comments, or future topics you want to hear.
Connect with us:
Instagram: https://www.instagram.com/swearingbyit/
LinkedIn:
Audrina: https://www.linkedin.com/in/audrinablackburn/
Sydney: https://www.linkedin.com/in/sydneymsherman/