Swearing By It
Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.
Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.
Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.
Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.
If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.
Swearing By It
Getting Reflective and Being Deeply Honest: Why We Need to Open Up
If you were watching a film of your life right now, what would you be screaming at the TV for the main character (aka you) to change, do, or stop ignoring?
In this week’s episode, Audrina and Sydney reflect on what they’d like to stop ignoring, change, and do in their businesses and personal lives. They both get real and raw, with relatable truths around taking yourself—and your work—way too seriously and the anxiety around finding out answers you might not want to hear.
You’ll be nodding along to this episode as Sydney and Audrina discuss being human and giving yourself grace (because we’re all just doing the best we can). They wrap up this honest episode by talking about what they’re afraid of and why it’s no longer going to hold them back.
As female entrepreneurs, we often struggle with making the ask and charging what we should be. Audrina and Sydney go behind the scenes into what’s changing at The Hive and dive into the mindset shifts we need to go through to help us recognize (and own) the value we bring.
In This Conversation:
- Sydney dives into what she’d be yelling at herself to stop ignoring (spoiler: it’s about feeling all the feelings). She’s going to put in the effort to not hide from the uncomfortable parts, because they all have something really important to say.
- Audrina discusses the journey she’s on with the way she talks to herself—it’s something we can definitely all relate to. We wouldn’t speak to our best friends like that, so why do we talk to ourselves like that? Audrina talks about calling yourself out and actually being proud (instead of the default: being brutal).
- Sydney and Audrina chat about the importance of stepping away from yourself and the impact of objectively looking through different perspectives (hello, meditation!).
Audrina and Sydney are planning on revisiting these questions in a few months, so watch this space to see how their answers have changed!
For more unfiltered conversations about entrepreneurship, family life, and managing the daily demands of “doing it all”, click the Follow button so you don’t miss an episode!
So, if you were watching the film of your life right now, what would you be screaming at the main character to change, do, and stop ignoring? Have a think and reflect on it, and if you feel comfortable, come and share your thoughts on Instagram or LinkedIn!
If anything we talked about resonated with you, we’d love to hear about it! Always feel free to reach out with questions, comments, or future topics you want to hear.
Connect with us:
Instagram: https://www.instagram.com/swearingbyit/
LinkedIn:
Audrina: https://www.linkedin.com/in/audrinablackburn/
Sydney: https://www.linkedin.com/in/sydneymsherman/