Swearing By It
Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.
Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.
Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.
Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.
If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.
Swearing By It
Pivoting: The Importance of Staying Curious and Asking Questions
Much like Ross and Chandler trying to get a couch down a flight of stairs in Friends, are you embracing “pivoting”?
In today’s episode, Sydney and Audrina discuss the importance of evaluating what’s working (and what isn’t) in your life and business. Pivoting doesn’t have to be scary—see it as a chance to improve with every single opportunity. It’s not always about burning everything to the ground and starting again, it’s about asking the right questions and actually listening so you can implement ideas to make things smoother.
Taking the time to work out where the “clunky” areas are in your business gives you the opportunity to fix them. The best advice is to constantly revisit the different processes and get feedback. Are you a solopreneur without a huge team to ask? That’s okay! Talk to current clients, past clients, and even prospective clients who said no, because every piece of constructive criticism is valuable (even the hard feedback). Be really intentional and embrace constantly pivoting.
Audrina talks about her process in her business, Summit Chasers Network, and how vital it is to step back and look at the bigger picture. As a business owner, think about how much your clients are paying you, how much your outgoings are, and what your margins look like, but, more importantly, how does your business make you feel? We are our businesses, so they need to make us feel good.
In This Conversation:
- Audrina touches on how a pivot she made in a previous company helped her team go from sending 10-15 email campaigns a day to sending hundreds of campaigns every single day. (Hint: It started with working out what needed to happen and then making it a reality.)
- Sydney talks about why we need the mentality of staying curious, asking the right questions, and navigating changes. Let the panic moments happen, but keep moving—and try to have faith in the outcome.
- Audrina and Sydney discuss the importance of using your intuition with real-life examples. Take time to process and analyze the feedback (instead of constantly changing everything off the back of one opinion), and don’t be scared to make hard choices. The sooner you do a hard pivot, the better.
- Sydney explains why you need to focus on not getting too down when things don’t go as planned and learning to accept that your business will be better for it in the long run. (She can’t think of a single time that a pivot negatively impacted her business when she took it with curiosity and intent!)
For more unfiltered conversations about entrepreneurship, family life, and managing the daily demands of “doing it all”, click the Follow button so you don’t miss an episode!
If anything we talked about resonated with you, we’d love to hear about it! Always feel free to reach out with questions, comments, or future topics you want to hear.
Connect with us:
Instagram: https://www.instagram.com/swearingbyit/
LinkedIn:
Audrina: https://www.linkedin.com/in/audrinablackburn/
Sydney: https://www.linkedin.com/in/sydneymsherman/