Swearing By It
Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.
Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.
Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.
Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.
If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.
Swearing By It
Flipping the Switch: Moving On From a Lack Mindset and Inauthenticity
What matters to you? What are you capable of right now?
In this week’s episode, Audrina and Sydney talk flipping the switch from a people-pleasing mentality to calling people out for falseness, and shifting from a lack mindset to receiving, thriving, and abundance. It’s important to go out of your way to show up with a positive energy so you can appreciate all the little things—that energy can be generated by who you spend time with and how you talk to yourself.
Sydney and Audrina discuss how self-serving won’t get you far in life. If you’re only seeing what other people can do for you (instead of what you can do for them), your world is going to get really small, really fast. Start looking for opportunities to help people succeed, build, and reach their goals. Think about what you’re sending out into the universe, what you’re attracting, and how you’re communicating—then the universe will respond to you.
Work-life balance? There is none. We only have one life, so if you don’t set expectations and boundaries and hold people to them, that’ll affect you in ALL areas. Inviting self-awareness into your life and getting clear on your expectations will make everything run smoother. Communicating in a way that feels natural and authentic might come with some trial and error… but it’s a continual learning process. Don’t be afraid to ask for what you’re hoping to receive. (And don’t be afraid to be playful!)
In This Conversation:
- Audrina dives deep into reciprocal relationships. They don’t always have to be a 50/50 split, but there should be an amount of give and take—no one’s here for one-sided relationships and partnerships.
- Sydney and Audrina discuss shifting towards an abundance mindset by focusing on the wins (no matter how small) and finding opportunities to celebrate as much as possible.
- Audrina talks about the importance of doing your homework before meeting with people, vetting them as much as they’re vetting you, and being authentic and genuine in *every* interaction. (Instead of glazing over or adding meaningless comments on posts…)
- Audrina and Sydney explore spending in alignment and being more intentional and conscious about money. The first step is understanding your finances, because awareness is everything. Shifting your mindset from ‘bills you have to pay’ to ‘luxuries you get to buy’ helps build so much gratitude. (Top tip: Set aside a fun fund!)
For more unfiltered conversations about entrepreneurship, family life, and managing the daily demands of “doing it all”, click the Follow button so you don’t miss an episode!
If the universe could give you one gift, what would it be? What are you open to receiving right now? Have a think and reflect on it, and if you feel comfortable, come and share your thoughts on Instagram or LinkedIn!
If anything we talked about resonated with you, we’d love to hear about it! Always feel free to reach out with questions, comments, or future topics you want to hear.
Connect with us:
Instagram: https://www.instagram.com/swearingbyit/
LinkedIn:
Audrina: https://www.linkedin.com/in/audrinablackburn/
Sydney: https://www.linkedin.com/in/sydneymsherman/
Resources We Mentioned:
The Adventure Challenge: Couples Edition