Swearing By It
Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.
Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.
Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.
Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.
If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.
Swearing By It
Are We Failing as Moms… or Just Doing It Our Way?
Is it even possible to raise happy, confident kids and run a business (or three)? What do you do with the guilt that creeps in when you’re sending emails instead of playing with Montessori toys? And honestly… does it really matter who spends the most time with your kids, as long as someone’s giving them one-on-one attention?
In this week’s episode, Audrina and Sydney open up about their messy, guilt-ridden, yet incredibly rewarding experiences with balancing parenting and entrepreneurship. Sydney’s a mom of two toddlers, and Audrina’s a stepmom of two—and between answering work emails, trying to get their kids to eat, and feeling guilty about screen time, they’re wondering the same things you are:
“Am I messing this up?”
“Am I doing enough?”
“What even is enough?”
They get real about screen time struggles, wondering if it’s okay to hire lots of help (spoiler: it so is), and what they wish they could give their kids but can’t right now. And they also share some mindset shifts that help them drop the shame, zoom out, and remember: you don’t have to do it all to be doing it right.
In This Conversation:
- Why boredom is actually a blessing—and how letting your kids feel it can stir creativity (and give you a minute to breathe)
- A mindset shift that’ll help you stop comparing yourself to the “perfect moms” and trust your own methods and priorities
- What psychologists say about how involved you really need to be (hint: you’re probably doing more than enough)
- The big question: Can you outsource some of the parenting if their caretaker is really damn good at their job (and has a degree in children’s studies)?
- The difference between guiding your kids vs. fixing everything for them—and why the former builds resilience
Here’s the truth: You’re not failing. You’re building a life—for yourself and your family. Sometimes it looks messy. And you're doing great.
So if you’ve ever cried over feeling like you’re not doing enough (or cried because the kids are fighting over who gets to scoop the dog poop), this one’s for you.
Connect with us:
Instagram: https://www.instagram.com/swearingbyit/
LinkedIn:
Audrina: https://www.linkedin.com/in/audrinablackburn/
Sydney: https://www.linkedin.com/in/sydneymsherman/