Swearing By It
Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.
Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.
Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.
Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.
If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.
Swearing By It
Is Manifestation B.S. or Does It Actually Work?
Are you supposed to write out your goals in a spreadsheet with due dates, deliverables, and color-coded categories? Or is it enough to just think about them in the shower and hope for the best?
Turns out… there’s no one right way to do it.
In this week’s episode, Audrina and Sydney pull back the curtain on how they actually set and achieve goals — while raising kids, running multiple businesses, and trying to stick to that morning workout routine.
They dive into what works for them — from vision boards to quarterly goal rewrites — and why it’s totally okay to pivot when a goal just isn’t clicking anymore.
So if your goal-setting style doesn’t include a whiteboard or a perfect planner, don’t panic — this week’s episode is still for you.
In This Conversation:
- How to make big, overwhelming goals feel doable — and actually start making progress
- Why manifestation is B.S. if you don’t do this one thing
- A behind-the-scenes story of how Sydney manifested her dream home — and the mindset shift it required
- Why businesses can’t outsource all their marketing — and how to breathe authenticity
- What’s currently on Audrina’s vision board (hint: it’s bold)
- How rewriting your goals every quarter (like Sydney does) can keep you aligned, grounded, and on track
Whether you’re a spreadsheet person, a post-it-note person, or a “dream about it and hope for the best” person — this episode will help you rethink how you approach your goals and give yourself permission to do it your way.
Connect with us:
Instagram: https://www.instagram.com/swearingbyit/
LinkedIn:
Audrina: https://www.linkedin.com/in/audrinablackburn/
Sydney: https://www.linkedin.com/in/sydneymsherman/