Swearing By It
Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.
Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.
Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.
Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.
If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.
Swearing By It
Doing It for the Plot: Messy Life Choices and Entrepreneurial Risks
What if you stopped overthinking every decision and simply did it for the plot? Life and entrepreneurship are messy, unpredictable, and full of hard choices, but sometimes the boldest moves lead to the best stories.
In this episode of Swearing By It, Sydney and Audrina open up about the spontaneous, chaotic, and sometimes questionable choices they’ve made—both in business and in life. From unplanned pivots to personal curveballs, they share the behind-the-scenes moments that shaped who they are as women in business and as humans navigating it all. Expect laughs, raw honesty, and powerful lessons on trusting your gut, embracing uncertainty, and finding meaning in the mess. Whether you’re chasing a big dream, making a scary decision, or just need a reminder that you’re not alone in the chaos, this one’s for you.
In This Conversation, You’ll Hear:
- Why “do it for the plot” moments often lead to unexpected growth
- Personal stories of unplanned life decisions that shaped their businesses and relationships
- How to navigate risks without getting stuck in fear or analysis paralysis
- Why embracing imperfection and spontaneity matters in both entrepreneurship and personal life
- The mindset shift that can help you reframe chaos into opportunity
For more unfiltered conversations about entrepreneurship, work-life balance, and building a life that’s real (not polished), follow Swearing By It so you never miss an episode. Got your own “do it for the plot” moment? DM us on Instagram or connect with us on LinkedIn, we’d love to hear it.
Connect with Us:
Instagram: https://www.instagram.com/swearingbyitpod/Audrina on LinkedIn: https://www.linkedin.com/in/audrinablackburn/
Sydney on LinkedIn: https://www.linkedin.com/in/sydneymsherman/
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