181: Cerrando el año como Podcaster CEO

 ✨ En este episodio íntimo del Diario de una Podcaster CEO te comparto lo que realmente significa cerrar el año con intención cuando lideras un negocio basado en contenido. Hablamos de productividad, claridad, límites, excelencia vs. perfeccionismo, y de cómo auditar tu año para entrar al siguiente con dirección, enfoque y estrategia.

Te cuento lo que funcionó en mi negocio este año, lo que no, lo que aprendí de mis mentoras, cómo evalúo mis números, mis ofertas y mis procesos, y por qué escucharte a ti misma —y no a la versión antigua de ti— es clave para crecer como CEO.

Este episodio es una invitación a cerrar tu año como una verdadera Podcaster CEO: con claridad, honestidad, valentía y dirección.

"Tu podcast no es tu negocio. Tu negocio es tu negocio. El podcast es la máquina que te ayuda a expandir tu negocio".

📌En este episodio aprenderás:

• La importancia de auditar tu año antes de planificar el próximo.
• Por qué la excelencia es sostenible, pero el perfeccionismo no.
• Cómo cerrar ciclos sin juicio y con gratitud.
• Qué decisiones financieras, operativas y estratégicas reviso al final del año.
• Qué funcionó en mi negocio en 2024 y qué decidí soltar.
• Por qué buscar mentores y acompañamiento cambia tus resultados.
• Cómo definir tu “punto de partida” para 2025 (tu Times Square de Google Maps).
• La importancia de cumplir tus compromisos contigo misma, aun en semanas imperfectas.
• Por qué la constancia en tu podcast importa más que la perfección del contenido.

🎙️ Únete a la conversación

👉 podlatinas.com/entrepodcasters

Te invito a registrarte a Claridad 2026: el encuentro especial que estaré facilitando junto a Frangela Alvarado para ayudarte a cerrar el año con dirección y comenzar el 2026 con enfoque, estrategia y energía alineada.

👉 podlatinas.com/metas

🎙️ Entre Podcasters es el espacio para mujeres latinas que quieren crecer, monetizar y conectar estratégicamente a través de su podcast.

Aquí creemos que tu voz no solo merece ser escuchada… merece generar impacto e ingresos.

💻 Más recursos y entrenamientos gratuitos en: www.podlatinas.com

📲 Síguenos en Instagram: @somospodlatinas

👩‍💼 Host & Productora Ejecutiva:
Carolina Maggi — @caromaggi360

Una producción de PodLatinas LLC — © Copyright 2025
www.podlatinas.com

Chapters

• 0:00 Un Episodio Diferente
• 5:33 Salud, Cansancio Y Autocuidado Real
• 8:50 Comunidades, Newsletters Y Clase Sin Pitch
• 12:45 Gratitud, Trabajo Interior Y Perfeccionismo
• 21:05 Auditoría Del Año Con Coach De Productividad
• 26:55 Definir Punto De Partida Y Rumbo
• 33:10 Rol De Mentores, Finanzas Y Ofertas
• 39:20 Compromiso, Familia Y Constancia Al Publicar

Transcript

SPEAKER_00: 0:00

Because the episodes are when one is when no one. And if you at the semana no lo puedo usar because I sent you, I mean, Carlito, sale the episode. Hola, I'm Carolina Marx, productora, ganadora of the UNED strategic of podcasting and fundora de Pod Latina. And the podcaster podcast ayuda a transformation in an argument of creating connection and monetization. We are of strategic, visibility, and contention to compete. If you're listening to literature your podcast from your podcasters video, is in the correct Intro Podcasters Podcast. Hello, hello, podcasters podcasts. I soy Carolina Maggi, your host, and hoy an episode a bit distinct a loss that normally tenemos. The cruiser was super cool. And in the crucifixion, we have scenarios that we have super formal, but it's like an opportunity to start. I was reunions, I had reunions, reunion, reunion, then I terminated the terrible reunion. When I was with me in soccer of my home, and I recommend me, homeopathy, I was watching ace essential, I take medicine, okay, normal, okay, I did all, but I said I don't want to see me in this manner, and sometimes I had tantal things pending because I started after the semana completely. Lamentablemente for this, because I was grabbing this. We're going to start a little bit of what I appreciated this week and the importance of certain a year as a podcaster. It's important that we have mensually a reunion with members of our programs, including the accelerator. But yeah, we have planned at the finales of November special that you invited to my productivity coach, my coach of productivity, who seemed French Alvarada, but I'm pretty sure we'll have it here in the podcast, because aunque no is podcaster today, I think it's much for comparison with you. That's my case. But if you're escuchando and this is an hour, registrar in this class especially, because if you are in my lista de email or in our group of WhatsApp, which normally for WhatsApp ya tienes in the lista de email, invitation solo to the community of Entre Podcasters para que puedan enter to this session that we are doing, which is part of our celebration, is a session that no one has pitch, that no one, nothing. It's a session for nuestros clients that we have decided to entrepodcasters because I created much and I'm feeling that this podcast has been conveyed, that they have tantas interesantes often de darles access to that and compared to it. And at the final year, some dynamics that are, more crecemos, escuchamos examples, and so hopefully you are the who is the episode, that is in our list and registrar. Lamentablemente when you escuch this, be the link and interest and just display, invite a inscribas in our list, email in our newsletter, we have two newsletters. Normally we're in one manner to the episode of this seminar, my personal that I screw you the emails of the newsletter, and this is our community, so we have invitations especially like this that we are saying, obviously, invitations of other classes that we have, they should know when they are able to programs, because that's the queen communication all the time. Um the reality is that my gente, okay, the gente del podcast, del newsletter, and what's up. Certainly after three episodes, when we saw the episode of the gratitude, which was the special for Thanksgiving, so we've been the approach of the events of Black Friday and all this. But in this semana of Thanksgiving, we saw the importance of the gratitude, and how it's important to agree to the university that we are, but let's talk about a little bit of what important reconciles what you've learned. And I would say one of the I'm a perfectionist in recuperation, I'm a workaholic in recuperation, I'm very good with me. That's the reality. I think if I can do a problem and cost of this quantity, resuélvela since I think in this moment, so if it's urgent and not, okay, no matter what I resolved, resolve it. When I fui in via, I did my target of credit and if I can pay and cost of this, resolve and you don't know, and if in a moment there was a male inversion that no, this was when I fui to Europe for a time in summer, I said, I resolved, I think what the way is that dinner, not in a position that's like the things they arranged, and if you have a extra that I'm gonna pay, I pay. But with me, it's other history, my gentleman. I've done much, I think I'm my wife means to append, and I went horrible, because one of the things that when I'm at, I think is you Alessia. And the YouTube and I'm talking about this are one of the things that I asked to have to my friends, like Alessia but Mateo, but Alessia, in one manner, being a mother, I think it's more, so I served much for this. But the point is that Mitch in this event irreemplace of this list, it's like a frenet. And a young thing, they're very durable with me. And I was, if I was one of my among people who were in the risks and the same, and in this, I don't know if she said to them or did an example just a perfectionism, of how this perfectionism has a lot of consideramos negative, to do that of it or the entendu in this moment, and it's what I mean a little bit more about the grace, the gracia, my perfectionism is what I have one of my values more important, something at the end of my life professional, sea excellence. Because realmente you enter that you can serve perfectionista, and that's where I don't serve perfection, because the reality is that not perfective. And so I understand, and I'm going to give you this message to you because there are others like you who have been with this badge that's a honor, but the honor, but a lot of other lots of perfectionism. Really not to work with the perfection, we have to use the excellence, and the excellence is the moment. And the excellence will be well. And in this energy of November, that is when I began to be like the cierre, I heard during the year in Crételo, for sure. I was talking possibly much of Crételo, and I encourage that it's a community in which I'm funding after 2023, 2024, 2023, 2025, 2023, 2023, when I commenced in 2023, I was one of the members of the child who seemed to Frangela Alvarado, and she said of certain things, and I was a little bit ruined because in my other version of Carolina, I said. I was of productivity, I was emprending. The part is that Mom Goals were very extensive. But for what much I connect, is Carolina Maggi, or Carolina Magie of the podcast, in this moment is Carolina Maggi of the Mongols. And obviously, the Mongo are very important to productivity. At the time I said, I think something like what I like. At the time, I had other children who saw Mamma. Frankly of Mama, a mamma, but I said productivity, and I reckon if it was October possibly been in the finale of October, because I think that in November, when I was to Mexico in my university, I was talking about it. Ella had a session super cool. I entered and I said that you don't need the course, you could see one to one, because I sent that in a moment where you were that alguien to a me. I have a course and do a course and it's the more option for a lot of people for how they can work, at support, lent, whatever. But I in this moment needed one solution. You can take action because I certainly have my air and alguien who meeting me. So when you're not saying, but when I'm talking about Mier, ella me agarra y me dice, What's he doing? And I entered a webinar, not a webinar, but a masterclass that I used, and I dije, I can't go with you, but no quiero regular, you can one. And I was with those semanas, and diseased on the 2025. This I went because I ayudó, ella me ayudou a ver, o sea, that's what you do in this part of the year, like all the time in 2024, obviously the year, and I audited what I was, what I don't know. I didn't know that all of the things that I had, all of the services that I had that you pensaba that was correct, I didn't know that we're not because no economic, because no nivel of tempo, no nivel de nada de eso. Entonces, well, now that ustedes piensen ahorita, in this moment del año, what was funcionado de este año. Porque primero yo estoy. O sea, si ustedes están escuchando este podcast, ustedes son personas que toman action. Es possible que algunos de ustedes sean bastante críticas así como soy yo, y dirían you debería haber tomado más action. Pero lo más probable es que si tú estás aquí escuchando este podcast es porque tú tomas action. Entonces, yo estoy casi 100% segura que tú estás mejor de lo que estabas el año pasado. And if you're económicamente like quisieras estar, ando siempre siendo sincera, yo no estoy económicamente when quisiera estar. So puedo decir que estoy mucho más lejos, tengo mucha gente in my equipo, estoy siendo asesorada, estoy trabajando con alguien innovation, notam que me está vendiendo, me está ayudando a entrenarme en lo de ventas. Estuve todo el año trabajando con Francesca, I have alguien in operations, mantengo mi equipo de siempre, mi diseñadora, tenemos nuestra coach of exit who volvió a trabajar con nosotros. Entonces, sí, cierto donde quisiera estar, but I'm much more than what I was the año. Entonces, I quiero que ustedes pensen in all that you have this a year that has functioned. Obviously, if you're escuchando esto, it's because or tienes a podcast or comenzaste, or quieres un podcast. What are those episodes that function, what are those episodes that not, and esos episodios that no function? Yo les di el mismo amor que les di a los que funcionaron. In estos días teniendo una asesoría one a one with my client, and there's a brinco in the podcast, and what happened this year? What was this year? Because the year, when I had this exercise, I entered many things. And in this moment, I was with Frangela, not because you have to compromise with it, but if you contrast an expert, she is a high performance productivity coach, and this is what I do. And I'm valid, it was this, it was this, it was this, it was this. I had to serve formally because I had to certainly all the numbers and today in the air, but I said, This logo. But I got the document of the air, and this is, and this is, and this, and this. Because no one's manner of a map, there are two things that we are when we go to a point number one is done where we're obviously very important. But now I think you agaras Google Maps and you learn, no, you quiero ir a Nueva York. A New York City para poner specificamente. Yo quiero ir a Times Squares. Pero si tú no le pones dónde estás ahorita, Google Maps te va a mostrar donde está Times Square. Además, te va a mostrar una foco de cómo se va a Times Square. But if you muestras, si tu no es que no muestras, tú no le das el punto that's in this. Entonces yo les digo esto porque para mí has been un cambio. Yo tengo muchos años haciéndolo. No sé si es que en esta nueva etapa de mi vida, and it's a que ahora se llama Potlatinas, pues sencillamente siento que madurez, que hay cosas que han cambiado, pero in my caso que yo decidí buscar, yo no estoy diciendo necessariamente que tienen que hacerlo, pero ha sido increíble, ¿no? And that this person me gave the preguntas correct, and that you mean there's the real idea that my coach doesn't know, okay, my coach of productivity, who's Frankie, no saves necessarily of my negotiation. In the sense of how it works the negotiation of many things. But Frank produce podcasts, Frank, because it's the same man that I possibly don't say of much of the negotiations of my clients, but I say that, like Frankie's productivity, and I say these things that I have to say exactly, I've done that, but it's for now, it's for that. And I used to rebot these ideas, and what I've been. Ojalá ando, I'm gonna escuch this episode for you to inscribate and see the link. And my class that is totally gratuitous, as I said, with Webinar, I don't want to vendor nothing, not you, nor Jennan, no one will do nothing. But what important is the part of certain classes like this that we're gonna say, definitely the methods of the day and definitely, and I already know your strategy of podcasts, it's important. One part that's more important to certain, and I'm today, we should start in our numbers, chicken. There are numbers of negotiation all the time. In this case, I have to confess that I had three months possibly to convince the project that I've had my cierre formals of. I mean, I want to see the low, and some mentality that not the same, but I think that has functionality. And for example, I invite all of you, I don't know if I'm with Jonathan, so obviously Jonathan has nothing to say in Pot Latina, I'm sure that he's interested in the negotiation, but they are very interested in that, if it's me, I'm family, I'm obviously content if you are content, and it's one of the things that I'm talking about, I think I'm considering the day, because I'm thinking that okay, I'm my mentor in vendors, I have my mentor in this, I'm in financial, but compartment with alguien, because there are things that I think that as CEO that I'm the who I'm doing all the decisions, I'm the visionary, I'm the who are supervising all. I don't know if the yeah, I'm really not sure it's something that I necessarily, but if I use alguien, some type of mentor that I can compart this financiers, I'm mentors in finances, not necessarily one to one, no, no, but this is in those numbers all the time. That's what the dinner, or the ventilation are the gasoline in our negotiating, and so I can stay in there and the expenses, of the gas, of those ingredients, and so that's important. This is one of the things that in this cierre I've been that the day I can have today more accountability. Neira branding, Sylvia has more protagonism in the part of the Sandra's responsibility in the part of the entrepreneur like coach of exit, but I come CEO, I'm looking for this part of mentors, or I think I do and feedback and I question. Because I think a lot of this happens, that a lot of CEOs, and for me, the alguien me is questioning and meeting, a lot of it is, and not because you do me, but I'm I want to be challenged. But I think when I say these things, I think I don't know about other things for me, because when I'm in a negotiation, I do all these things that are happening, because I don't know. That's a little bit what I do with my clients, for the I think much about the part of the offer, and this is obviously any of my copies in my self-way, because I'm not podcasting, but the reality is that I'm gonna do much the offer of my clients, because when I prepared for exponentially with the podcast, there are wakes in the offer, and we have to send and I question. And so I say I think I'm a client of me that I am, who is Jenny, who I say, well, it's sugarian, I'm gonna say sugerence nothing, and I don't know all the sugerences because they're very recipe, but that's what happens, you know? Because one question is that one when it's internal, and with my offer. No lock, okay, I include certain things, but I don't think I mean me gonna my podcast and I mean this, and I think that my mission is in this line, but you'll tell you one of the things that obviously you have wecos in my offer. Because I'm so often that no me does that are, and there's gente externe who me ayudan to auditorize me and me say, I don't know what you're doing. So I think I think, what you say, mirame this sales page to know what, not only a nivel of copy, a nivel of offer, what is it? So it's one of the cierres that I held this away and me function, and this podcast is large, but this episode is large, but I'm gonna be interested. One of the cute concept of a year that me funciona was my palabra this ago that's cúmpletely. Well I think I'll go to what I decided at the time and decided you quisiera, but I send that. And it's a connected with what I did at the end of this episode, that this episode. But obviously, I preoccupied, I don't think I prefer much more, not that I had much, but no, I'm here, the video trying to get me a little bit more, but they do what they would. But when I was grab this episode, I will do Iceland for the edit, and I'm gonna submit the lunch at the house that I introduced. And this is one of the apprentices more fucking that I've had like emprended, because one of the flexibility, other things that I was talking about is that my family is super important, and obviously it's the most important in my life, but not the only important thing. This is one of the appends this year. But when I'm here in the house, I try to, because I've got various days enough, my life is disordered, and I mean, and I'm in my life, or something after this will be, but not important. Obviously, if I say I was talking about my husband, you still don't have any, no question asked, no? But possibly arregled the cocina no it's important. And so I did, if I arregle the coincidence, I'm gonna get the podcast. And if you at the semana no puedo usar because I sent me, I mean, well, if I send mal, but this is my compromiso, this is my compromiso. Igual, aunque no estoy necessarily don't quisiera estar, and my exigencia me da que quisiera que estuviese más, pero when you vote para atrás digo, ¿sabes qué? Lo hiciste. Lo hiciste porque agarraste, and aunque hay moments that function tan, like the prime project of television that hice this air, because this ago I hate two projects large, the one no function, always, your clients, no estuviste in negative, but no hiciste, the more hiciste and lanzaste tu podcast, your podcast salió todos los semanas, and you iba a dejar que esta semana no salió. No. This no happen. And you did, you're a gripito, and grab your episode. Because this is the example that my clients are, because the reality is that you grab the episodes when you can or when they Then I have an apprentice, which I was to my clients because obviously else are months in. Lamentablemente I could grab the book that I wanted to one day grab two episodes. No, one day two episodes is much. I was for my clients, I would say for me, I think the day that I grabbed are four episodes, and obviously my clients have a priority in all this. But one of the things that I think before I was in the bank that I was doing was that for the day that we were camping, volvemos to the clients sea looks important nothing that seems the only, no? But I've got unos that are graduation. Sea que sea one episodes, fijo, o sea que two trimestre, six episodes. Punto. No me interesa más nada. And if this significa que I have to grab, the Done For You don't get full, sino because this is others that I appreciate that me parece important and that are ayudding. I think obviously that the podcast and the consistency and the constancy are what function. I have much of entertaining LinkedIn. But I think I'm going to episode the semana, but it's what I functioned. I think I would say that's what I functioned. Instagram this year, I function the ads, and much that I got for the ads of Instagram, but the contention organic not so, nothing, it's the reality of me. But if you have a strategy of contention, I have a strategy of contention. Look at that organic in Instagram is siren. Or the publications regularly, what I'm going to say is my historians. Ahora sí me despido y nos vemos en otra oportunidad aquí en Entre Podcasters Podcast. Chao,