184: Empezar un podcast sin producto?

🎯 ¿Estás pensando en lanzar tu podcast pero aún no tienes un producto definido?

Agenda una llamada de orientación 1:1 con Carolina y evalúa si tu podcast puede convertirse en la máquina que expanda tu negocio:

👉 podlatinas.com/llamada

 ¿Tiene sentido lanzar un podcast si todavía no estás vendiendo nada?

¿Deberías esperar a tener una oferta clara antes de comenzar? 

En este episodio, Carolina responde a una de las preguntas más frecuentes que recibe en sus sesiones estratégicas, y comparte su propia experiencia como ejemplo de cómo sí es posible comenzar con estrategia, incluso si tu producto aún está en desarrollo.

Recuerda:  “Tu podcast no es tu negocio. Tu negocio es tu negocio. El podcast es la máquina que te ayuda a expandirlo.” 

En este episodio aprenderás:

🎯 Cuándo tiene sentido lanzar un podcast sin tener un producto aún

🧭 Qué necesitas tener claro antes de comenzar (aunque no estés monetizando)

🔍 Cómo usar tu podcast para validar ideas, entender a tu audiencia y construir autoridad

📈 La diferencia entre tener cero claridad y tener una ruta clara (aunque aún no vendas)

 📌 Por qué la monetización es clave para sostener tu contenido en el tiempo

🚀 Cómo Carolina creó su programa estrella Pod to Cash comenzando con asesorías sueltas y un podcast de edición limitada

🎙️ Qué puedes hacer hoy para empezar de forma estratégica si eres coach, asesora, consultora o experta

No necesitas esperar a tener el producto perfecto. Necesitas tener claro a quién ayudas, con qué problema, y qué tipo de experta quieres ser.

Tu podcast puede ayudarte a atraer, conectar y preparar a tu audiencia ideal desde el día uno.

PD: ¿Ya estás en nuestro grupo Entre Podcasters?

Únete gratis aquí y sigue la conversación con otras mujeres que están haciendo crecer su podcast con intención:

👉 podlatinas.com/entrepodcasters

🎙️ Entre Podcasters es el espacio para mujeres latinas que quieren crecer, monetizar y conectar estratégicamente a través de su podcast.

Aquí creemos que tu voz no solo merece ser escuchada… merece generar impacto e ingresos.

💻 Más recursos y entrenamientos gratuitos en: www.podlatinas.com

📲 Síguenos en Instagram: @somospodlatinas

👩‍💼 Host & Productora Ejecutiva:
Carolina Maggi — @caromaggi360

Una producción de PodLatinas LLC — © Copyright 2025
www.podlatinas.com

Chapters

• 0:00 Bienvenida Y Pregunta Central
• 2:12 ¿Empezar Sin Producto Definido?
• 6:32 Claridad De Ruta Versus Improvisación
• 10:24 Caso Real: Nicho, Audiencia Y Problema
• 13:30 Validar Con Contenido Y Feedback
• 17:15 Iterar La Oferta Y Framework

Transcript

SPEAKER_00: 0:00

Carol, no sé si este is the moment correct for language my podcast, because today I have a product. This is a pregnant real que I hope in a orientation. And if you are doing this, this episode is for me. No te muevas. Hola, soy Carolina May, productora andora de UNE, my strategica of podcasting, fundadora de Fort LaCon. And Enter Podcaster Podcast te ayuda a transformar tu show in an herramient poderosa for crecimiento, conexión, andiamo. Actually, no venimos to improvisar. We are defective, visibility, and contention that convicts. If you're lista for literature from the podcasters CEO, it's in the correct. Hola, hola, bienvenue to Entre Podcasters Podcast. Soy Carolina Maggi, tu host, and I'm going to start with a pregnant that's when I empezed a podcast. And when I dictate me if you have a podcast because today you have a product or product, I think one of the preguntation correct. Because much podcast by this. And this is a good idea. No, no, no. When you tienes it's much more because you want to get directly and make dinner more. But if you are in the process of creating this product or your podcast, and you can see if you have a product listen, but see. The problem is not direction. Puedes empezar a podcast by vendere nothing today, but necessarily clarity in what type of expert quieres, to why you asked, what type of solution you offer, okay? Because the podcast te ayuda a construir authority, position como expert, and preparation else for. And for those amigas who are escuching this, creadores or curadors, quiero que tengas algo demasiado cara. Your negotiation is produced a podcast.

unknown: 4:34

Okay?

SPEAKER_00: 4:34

This is your negotiation. This would be a negotiation of a person who is a product of podcasts, it would be a negotiation of a studio of podcast. But you don't gonna produce a podcast. But when eres expert that estás construyendo, te puedes tardar, claro, no te vas a tardar una eternidad. O sea, aquí lo que puedes hacer es que estás montando tu podcast, and the moment that estás grabando, todavía no tienes el product. But si vas a tener, tú vas a tener una idea hacia dónde, hacia dónde vas a ir. André vas a hacer es que vas a ir creciendo tu lista. Entonces aquí es cuando te digo que puedes empezar strategicamente hoy aún si no estás monetizando, okay? Entonces, si no estás vendiendo hoy, puedes empezar a trabajar con mucha intención desde el día 1, okay? Ahí literalmente, esto es un caso real con una cliente que tengo. No tiene definido su product, but ya aclaramos cuál es el nicho, cuál es su audiencia, cuál es el problema principal. Todavía no sabemos if it's a taller, va a server unsea, one a one, va a sermon mastermind. Eso todavía no lo tenemos claro cómo va a ser oferta specification, but ya sabemos qual va a ser el contenido that will create that align to this rumbo that else can. Okay? And what we're going to say is that the feedback of the audience will ayud to construct a more product. For sure, and we're a little bit on more podcasts, that it's a recommendation at night of the negotiation. But you can empez a bit. Obviously, if you're talking about$30 per person or a desayun, it's always sensible, no? No te vas a armar un super signature program y'all and$30. No. Vas a empezar a probar what are these things that create the audience that you ayudas a resolve. But definitively, you know, you're entending the difference between no product at all, but seeing a route at dónde quieres, or no product or ruta, ni nada, no sabes. If you mean we're going to create a podcast solo for creating a podcast, young, no type of negotiation you can't have, no one can, no, no, you dirty, frena, tienes top, and then you tiens clarity done, but no tiens today the product or service specific, your podcast because the type of contention is the same. Okay? Because your podcast no solo comunica, then te va a ayudar a validar. Okay, and for ejemplo, in your experience, te va a ayudar porque te va a dar acceso a las primeras asesorías que puedes dar. Y por ejemplo, yo les puedo decir que in my caso, yo agarré y creé mi primera, yeah, you got asesorías, you have a type of acelerador that no se parece ni es nada in compartida, which is a divinity, a program that has a component online, there are platforms in the bella is that I commenced, okay. Literally I commenced, I was in a community, I mentioned, in the episode we saw this. And she said that I was here, and she said that I'm a podcaster of those years, and in this moment, I wonder if I began to produce podcasts at night, but I saw the podcast and said, 'I wonder if you're doing a podcast,' and invited other among people because they were a podcast. This was my clients literally, like this accelerator of this program. I went on and this was, and I had other clients and mutant, seeing what they were, that there were other things that were yours, other things that they appreciated, and we have a program spectacular with different manas. One that is the one, which is for the people who can't, their equippers, and are three meses with us, and they have access to one to the platform. And Done For You, which is where we implement, you know. But I mean I asked you, and in my case, I had the other podcast rodando, the edition limited, which I don't know if you gotta talk a little bit of podcast. And this podcast Edition Limited has six episodes of 10 minutes of one, and the gentleman llegated for it. And when those escuchables and you saw what they used, what's the queen, and this me a little bit my program. And you volví, before I held the program, regravé esos seis episodios, because originally eran 12 and much more large, and now not the podcast en sí, esa edición limitada, muchachos, anda se complementa. Entonces, ahí es cuando uno empieza a hacer esos productos orices, and when you empieces a tener tu podcast, tú empiezas a ver, la importancia of a framework, okay? And for medio podcast, if today no one are clients, puedes escuchar a la audiencia, detectar patrons, okay, ajustar la oferta antes de escalar, which literalmente fue lo que hice yo. No se lo estoy diciendo como un cuento por allá, it's literally what I hice yours. But me encantó esa pregunta because volvemos a lo mismo. The part of the monetization is demasiado important, and it's how your negotiation is dinner. Okay, and it's tan but regular at your rhythm with the mensual, no importer six in one, no importer sizes in done for you. Not comenz with the part of the module of offer, for the pilot number one of us is monetization clear. And if not, literally, on the accelerator, we have a class extra that's just the offer. I didn't think that there was nothing clear. If you have clear this, but if not, obviously you can work in this, but we can have a la par sort and when. If no tiens la mayor, obviously. En los 12 months that are in the horizontal for you. Claro, claro, claro, okay, when you estás como que, okay, what's the yo quisiera hacer? Because I'm gonna do this product or service, that no one will be elected. The most probable is that vaya mutando, it's the reality. So the noise clarity in the monetization, all the disordenaries. And monetization comes in negotiation. So the cantic person that you have, and I say, because I'm in this position, who have a negotiation, can be coaches, can be assessors, can be consultors, and no proactively genere. And they pens that with the podcast van a solution this problem. If you don't have idea to done and estas vending, it's more difficult that the podcast te ayude. And if you tiens clarity and what you can use is the podcast for a construction, perfect, lo estás haciendo bien. But if you estás haciendo sin rumbo fijo andas strategicamente, pues obviamente eso no va a funcionar. Entonces, bueno, the six expert and sabes that quieres tener un podcast, but todavía tienes dudas de when or dónde empezar, sabes que te invito a reservar una cita orientación with usually. Okay, in this lemon, we're going to conversarily, we're going to see done and cómo puedes structurar tu podcast in a way strategic and intentional. And obviously, we're going to have a lot of the options that have in Potlatinas for these methods. I will have a link here at podlatinas.com, diagonal llamada, to repeat podlatinas.com, diagonal llamada, and the notes of the show for enteres and the jokes I literally Carolina present, I'm the who. And I encourage you to know and audit. If you've decided to create your negotiation and avoid in the podcast like the machine for expanding your negotiation, we're going to talk and we're going to see if we are aligned and if your project is in a life where the podcast has sentiment for trabajar. And there are moments in which I think clearly, no, I think your negotiation is for a podcast. In all the cases, there are products that don't have realmente inversion of time, dinner, and essential.com diagonal llamadas if you're going to have to learn with me and verse cómo nosotros ayudar tocando. Thank you for escuchar and we escuchamos in the next episode. Are you in Enter Podcasts? Chao!